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MichelleJuergen2
Michelle JuergenContributing Writer

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W Hotels Partners With Rent the Runway

Dec 22, 2019
W Hotels Partners With Rent the Runway
Clients can choose four styles from RTR’s Unlimited closet.
Credit: 2019 W Hotels

Move over, Marie Kondo. Intentional packing and luggage-lightening travel tips are great — but what if you didn’t need to carry anything at all? As of Dec. 5, guests of select W Hotels properties can order designer clothes and accessories straight to their hotel rooms, then drop the items off at the welcome desk.

Via a partnership with online fashion subscription service Rent the Runway (RTR), W Hotels now offers clients the new RTR Closet Concierge at W Aspen, W South Beach, W Washington D.C. and W Hollywood. Upon booking a room, clients can choose four styles to rent for their stay from RTR’s Unlimited Closet for $69; options are tailored to each hotel’s location and incorporate RTR’s proprietary data on trending colors, designers, silhouettes and the climate of each locale.

Think: Just in time for W Aspen’s inaugural ski season, clients can have mountain-chic outfits waiting for them, including sweaters, puffers, vintage denim and leggings, along with accessories such as sunglasses, clutches and jewelry.

Collaborating with RTR allows W Hotels to reinvent the way guests pack and dress as they travel, according to Anthony Ingham, global brand leader for W Hotels.

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“Skipping the packing process is a whole new level of luxury for our guests and is yet another surprising way to continue to reinvent hospitality,” he said.

Traveling without extra weight is indeed a dream for most clients, says Jennifer Hyman, co-founder and CEO of RTR, who is pleased to make it a reality.

“Travelers can simply show up and have their dream closet waiting for them in their hotel room,” she said.

The Details
Rent the Runway
www.renttherunway.com

W Hotels
w-hotels.marriott.com

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