Don Skeoch has been appointed to the new position of chief marketing officer for LA Inc., the Los Angeles Convention & Visitors Bureau.
“Don is a proven leader, whose work with widely recognized brands, including San Francisco’s largest cultural attraction as well as Pepsi-Cola, Teleflora, Baskin-Robbins and Universal Studios Hollywood, gives him the depth of experience to implement a new branding strategy for destination Los Angeles,’’ said Mark Liberman, president and CEO of LA Inc.
This new position is the result of the implementation of the Tourism Marketing District (TMD), a new funding source that will provide approximately an additional $10 million to sell and market Los Angeles as a compelling destination for meetings, conventions and leisure travel.
