First Annual ExploreGB in Britain

A guest of ExploreGB, VisitBritain’s new flagship event, poses with a wax representation of Queen Elizabeth II. // © 2015 VisitBritain

Sally Balcombe joined VisitBritain as CEO in September 2014. // © 2015 VisitBritain

All U.K. countries were welcome to participate in ExploreGB. // © 2015 VisitBritain

More than 23,700 one-on-one appointments took place over the course of two days. // © 2015 VisitBritain

VisitBritain will continue to invest in its multimillion-dollar “Great” campaign. // © 2015 VisitBritain

Delegates from more than 40 countries were in attendance. // © 2015 VisitBritain