1/6First Annual ExploreGB in BritainA guest of ExploreGB, VisitBritain’s new flagship event, poses with a wax representation of Queen Elizabeth II. // © 2015 VisitBritainPreviousNext2/6First Annual ExploreGB in BritainSally Balcombe joined VisitBritain as CEO in September 2014. // © 2015 VisitBritainPreviousNext3/6First Annual ExploreGB in BritainAll U.K. countries were welcome to participate in ExploreGB. // © 2015 VisitBritainPreviousNext4/6First Annual ExploreGB in BritainMore than 23,700 one-on-one appointments took place over the course of two days. // © 2015 VisitBritainPreviousNext5/6First Annual ExploreGB in BritainVisitBritain will continue to invest in its multimillion-dollar “Great” campaign. // © 2015 VisitBritainPreviousNext6/6First Annual ExploreGB in BritainDelegates from more than 40 countries were in attendance. // © 2015 VisitBritainPreviousNext