Travel industry research company Phocuswright recently released a survey related to family travel. (Note: Phocuswright is owned by Northstar Travel Group, the parent company of TravelAge West and Family Getaways.) The study, called COVID-19: The Path to Recovery, was conducted in July with responses coming from eight countries.
One of the key results showed that although all respondents are worried about the risks of COVID-19 and being quarantined when traveling, families are more likely to also be concerned about losing money from trip changes and cancellations (39% for non-family travelers, compared to 48% for families).
In addition, the study indicated that families are more likely than non-families to travel both domestically (58% versus 52%) and internationally (49% to 42%) by July 2021. In fact, families are more optimistic about their ability to safely visit all types of destinations across the board — including urban, suburban, small towns, rural/wilderness and beach locations.
However, the availability of activities and attractions is a greater concern for families compared to non-families. Almost a quarter of families (23%) said they would need to see more in-destination activities available before traveling, compared to 14% of non-families.
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Phocuswright
www.phocuswright.com
