As part of Intrepid Travel's 35-year anniversary celebrations, company co-founders and CEO James Thornton are touring all 27 Intrepid offices around the world this year. At each stop, the team is presenting its 2030 strategy, set for the year the brand reaches 40.
Intrepid aims to double its customer base to 600,000 globally by 2030, with North America playing a crucial role in this expansion. The company plans to establish a new office on the West Coast to support growth, and to expand into new verticals, such as accommodation and publishing, while emphasizing meaningful human connections and benefiting local communities.
Key components of the strategy include the adoption of new values — “Ambitious, Impactful, Real, and Together” — and a partnership with Hardie Grant Explore to publish a series of travel books. The first book, "The Intrepid List," is set to launch in October of this year.
Additionally, maintaining B Corp certification remains a priority for Intrepid, reflecting its commitment to social, environmental and governance standards.
“If we are successful in our 2030 Strategy, Intrepid will give back a record amount to environmental and social causes that we believe in as a business,” said James Thornton, CEO of Intrepid Travel, in a statement. “We will
provide more travelers with more incredible experiences, more inspiration, more joy and more new ideas than ever before. And we will be one of the most exciting, rewarding and innovative places to work — not in travel, but in the world.”
Editor’s Note: This article was generated by AI, based on a press release distributed by Intrepid Travel.
