Aurora Expeditions has launched Aurora Advisor Advantage, a program combining new benefits, tools and service changes intended to support travel advisors selling the company's voyages. The company said the initiative was developed based on feedback collected from travel advisors over the past year and includes changes to commission payments, trade rates, sales resources and digital tools.
"Aurora Advisor Advantage reflects a simple commitment: to listen to our travel advisor partners and deliver what they need to succeed selling small ship expeditions," said David Tanguay, head of global sales at Aurora Expeditions. "Travel advisors are at the heart of our business, playing an essential role in inspiring travelers and guiding them toward the right expedition experience. Aurora Advisor Advantage is our investment in that partnership—providing advisors with enhanced tools, greater product visibility and more meaningful rewards, while making it easier to deliver exceptional value for both their clients and their business."
Beginning with the 2026-27 Antarctic season, voyage fares across the fleet will include premium beverages such as spirits, cocktails, beer, wine and liqueurs at no extra cost.
The company has also introduced a no-charge flexible voyage transfer policy. Clients unable to travel after paying a deposit may move their reservation to another Aurora Expeditions voyage departing within 36 months of the original departure date sans transfer fee.
Regarding commission structure, Aurora Expeditions has adjusted its payment schedule so that advisors receive eligible gross commission payments 60 days before their clients' departure date rather than later in the booking cycle.
The company is also introducing Aurora Insider Rates for eligible advisors and their friends and family, allowing them to book an Aurora voyage within 120 days of departure. These rates will start from $300 per person per day, subject to availability and applicable terms.
An enhanced Travel Advisor Hub has been created to serve as a central resource for information advisors need when selling Aurora Expeditions voyages. The hub includes a new Dates & Rates Tool that allows advisors to view live pricing across cabin categories and check availability for optional activities. Cruises can be checked by departure date, region, season, duration, ship and price.
Aurora Expeditions is additionally developing an online booking portal that would allow advisors to book expeditions directly online. Further details on its launch will be announced at a later date.
"Aurora Advisor Advantage is not a one-off initiative," added Tanguay. "It is an ongoing commitment to improving how we work with our travel agent community and ensuring advisors receive the tools, support and recognition they need to grow their expedition business with Aurora."
Editor’s Note: This article was generated by AI, based on a press release distributed by Aurora Expeditions. It was fact-checked and reviewed by a TravelAge West editor.
