A new report from the World Travel & Tourism Council (WTTC) indicates that Oceania's travel and tourism sector could contribute an additional $112 billion to the region's economy by 2034, reaching a total contribution of $336 billion. The report, titled "Unlocking Opportunities for Travel & Tourism Growth in Oceania," was launched at WTTC’s 24th Global Summit in Perth, Western Australia, in collaboration with VFS Global.
According to the report, this economic boost could also support an additional 1.1 million jobs, raising total employment in the region supported by Travel & Tourism to 3.5 million by 2034. The WTTC also asserts that Oceania, which encompasses Australasia, Melanesia, Micronesia and Polynesia, has the potential to become a global leader in sustainable travel.
To unlock this economic and social potential, the report outlines several key actions required:
- Investing in sustainable infrastructure to address climate change and enhance regional connectivity.
- Improving air connectivity.
- Streamlining visa processes.
- Promoting eco-friendly tourism practices that protect Indigenous communities.
The report advocates for a comprehensive policy framework, including the expansion of airports and the development of renewable energy sources for tourism infrastructure. Efficient visa facilitation is emphasized as critical to creating a seamless travel experience between Pacific islands.
“Oceania has an unparalleled opportunity to grow its travel and tourism sector in a way that not only drives economic growth but sets the standard for sustainability,” said Julia Simpson, president and CEO of WTTC.
She also highlighted the importance of investing in climate-resilient infrastructure and supporting Indigenous communities to establish the region as a leader in eco-conscious tourism.
The report underscores the significance of sustainability for the long-term success of Oceania’s tourism sector. It emphasizes the need for eco-friendly infrastructure and renewable energy solutions to attract environmentally conscious travelers while reducing the sector’s environmental impact. Additionally, the promotion of Indigenous-led tourism is considered vital for providing authentic cultural experiences and ensuring that local communities benefit directly from tourism revenues.
Looking ahead, the report forecasts that, by the end of 2024, travel and tourism in Oceania will grow by 16.5% above pre-pandemic levels, reaching $224 billion. Employment supported by the sector is projected to exceed pre-pandemic figures by 4.8%, employing 2.3 million people. However, international visitor spending is anticipated to remain 4% below 2019 levels, with a complete recovery not expected until 2025.
Editor’s Note: This article was generated by AI, based on a press release distributed by the World Travel & Tourism Council. It was fact-checked and reviewed by a TravelAge West editor.
