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Kenneth Shapiro // (c) 2013 Kenneth Shapiro
Kenneth ShapiroVP/Editorial Director of TravelAge West and TravelPulse

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CLIA Reintroduces Certifications for Cruise Lines

Feb 03, 2019
CLIA Reintroduces Certifications for Cruise Lines
CLIA is offering a certification option for cruise lines.
Credit: 2019 Getty Images

What
Cruise Lines International Association (CLIA) has reintroduced an expanded opportunity for cruise line sales teams to leverage CLIA’s certification programs, earning the equivalent of the existing Accredited Cruise Counsellor (ACC), Master Cruise Counsellor (MCC) or Elite Cruise Counsellor (ECC) certifications.

Why It Matters
This more comprehensive approach to certification for cruise line sales teams has already been embraced by several CLIA-member lines, including Uniworld Boutique River Cruise Collection, Avalon Waterways and Carnival Cruise Line. Better educated sales reps will be of greater assistance to travel advisors.

Fast Facts
- CLIA cruise lines that elect to participate in the program can leverage CLIA’s online training to complete certifications, or schedule in-person trainings featuring CLIA trainers and curriculum.

What They Are Saying
“CLIA’s dedication to fostering our members’ success is one of the many drivers behind the CLIA certification for cruise lines,” said Stephani E.D. McDow, ECC-s, TAE, director of membership and professional development for CLIA. “By empowering cruise line teams to undergo the same professional development and certification rigors that our individual agent members experience, we’re providing an opportunity for a more thorough understanding of the investment these outstanding agents have made in themselves, while providing a shared experience that will continue to strengthen the bond between the cruise lines and travel agents.”

The Details
Cruise Lines International Association
www.cruising.org

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