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Kenneth Shapiro // (c) 2013 Kenneth Shapiro
Kenneth ShapiroSVP/Content Director of the Retail Group

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Classic Vacations Introduces Custom Group Travel Sites

Nov 26, 2018
Classic Vacations Introduces Custom Group Travel Sites
Classic Vacations has a new tool for small groups.
Credit: 2018 Getty Images

What
Luxury travel wholesaler Classic Vacations recently introduced Travel Together — private, customizable websites for planning small-group trips.

Why It Matters
Advisors can personalize these group sites for their clients, including creating a custom URL and adding booking information and an invitation code. Once the site is prepared, it is presented to the client’s designated Group Leader, who can manage tasks such as inviting group members to join and adding personal photos and event details. Booking small group travel is an excellent way to increase an agent’s business, and this new tool gives advisors something special to offer clients.

Fast Facts
- Guests traveling with the group can create and manage their own booking and payment details, at their convenience. When using a Custom Group Website (CGW) to manage group travel, all group guests will have access to live inventory, pulling directly from the contracted group space for hotels, air and transfers. 

What They Are Saying
“Our CGW have been a couple years in the making,” said Melissa Krueger, general manager of groups at Classic Vacations. “We designed this technology with our customers, for theirs. Uniqueness and efficiency are the hallmark of our custom sites. As our customer, you can use this tool as a market differentiator for your brand. When your clients send the URL to their potential group guests, your name and brand get out to hundreds of potential new clients. When the group guests utilize this, either for information only or to book — from a desktop or on their mobile, as this technology is completely responsive — you save time, and we continue to meet our mission of supporting you in building your business. Current customers who have already begun to adopt the use of the Custom Group Websites call it an industry game changer.”

“Our new Travel Together feature has been so fun to build because we know it will bring instant benefit to our Travel Advisors as well as their clients,” said Amy Logan, senior director of online platforms at Classic Vacations. “We hope that travel advisors are able to use the CGW as both a selling tool when working with new clients, and a booking tool for group guests.”

The Details
Classic Vacations
www.classicvacations.com

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