What:
Virtuoso has analyzed $40.7 billion in transactions to reveal the top destinations for upscale travelers this summer, as well as the fastest-growing places of interest. The top five spots overall are the United Kingdom, Italy, Canada, France and South Africa. Meanwhile, the top five destinations on the “Hot List” of countries that have seen the largest percentage of growth in year-over-year bookings include: Greece, Poland, the Dominican Republic, New Zealand and Zambia.
Why It Matters:
European countries may continue to attract the most visitors, but for those looking for something different, Virtuoso’s Hot List gives advisors insight into emerging travel spots. As this research points out, the ideal approach is for agents to provide their upscale customers with fresh takes on classic favorites, as well as some under-the-radar locales.
Fast Facts:
- The most popular destinations for summer vacations based on future bookings are: United Kingdom, Italy, Canada, France, South Africa, Greece, Germany, Netherlands, Ireland and Spain.
- The countries that have seen the largest percentage of growth in year-over-year bookings are: Greece, Poland, the Dominican Republic, New Zealand, Zambia, Morocco, Turks and Caicos Islands, St. Lucia, Vietnam and Egypt.
- Data is sourced from Virtuoso’s U.S. and Canadian travel agency members and reflects future travel for June, July and August 2018.
The Details:
Virtuoso
www.virtuoso.com
