Luxury tour operator Classic Vacations recently announced a strategic partnership with Lucia, a contractor marketplace for the hospitality industry. As part of this collaboration, Classic Vacations will provide its travel advisor network with exclusive access to discounted Lucia memberships.
The partnership will roll out in phases, the first of which launched on Nov. 29, in time to help advisors as they enter the first quarter of the year.
Our Analysis: This Partnership Will Fuel Travel Agent Growth in 2024
Classic Vacations has always been a strong supporter of advisors, and this new partnership further underscores that commitment and positions the company to play a pivotal role in fueling advisor growth throughout 2024. Lucia connects travel industry businesses with highly skilled contractors, known as “CoPilots.” These CoPilots can provide a wide range of services that could benefit agencies, including administrative support, strategic guidance, creative expertise and customer support. The partnership between Classic Vacations and Lucia offers advisors new opportunities to scale and grow their business.
Fast Facts: The Initiative Includes Discounted Lucia Subscription and More
- The initial phase provides a special discounted subscription, with subsequent phases introducing a deeper, more integrated partnership to enhance the value for Classic’s advisors.
- Lucia already works with a number of travel industry partners, including Virtuoso, Gifted Travel Network, Departure Lounge, SmartFlyer and more.
- Travel advisors have entrusted Classic Vacations for over four decades to curate and support millions of travel experiences. The company represents numerous destinations, offering accommodations, competitive pricing, transportation options and immersive tours and excursions.
We’re brimming with enthusiasm about this partnership due to the immense value it promises to bring to the Classic Vacations ecosystem.
What They Are Saying: Both Companies Place an Emphasis on Travel Advisor Professional Development
“I have consistently been impressed with Lucia’s commitment to supporting the advisor community,” said Melissa Krueger, CEO of Classic Vacations. “Both our companies place incredible value in developing tools to support the travel industry entrepreneur in scaling their businesses. These shared philosophies have us all very enthusiastic about this collaboration. We believe that together we can positively impact the business of our advisors. We are thrilled to partner with Grace and team."
“We’re brimming with enthusiasm about this partnership due to the immense value it promises to bring to the Classic Vacations ecosystem,” said Grace McBride, CEO of Lucia. “Classic is an innovative luxury travel company, and this collaboration will further empower advisors to take on new opportunities and achieve new success.”
