Running now through April 30, G Adventures’ G-Normous incentive program is back with up to $75,000 in cash and prizes available for travel advisors, including a grand prize of $11,000 to commemorate the 11th consecutive year of G-Normous.
Through the program, agents compete for monthly and weekly prizes, as well as rewards for individual challenges that will be announced throughout the promotional period. In addition, the G-Normous campaign runs alongside the recently announced “You Belong With G Experience,” giving top-selling advisors the opportunity to win tickets to see “Taylor Swift: The Eras Tour” live in concert in New Orleans.
Our Analysis: G Adventures Is Acknowledging the Role Travel Advisors Play in Business
G Adventures’ signature incentive program is an impactful way for the tour operator to acknowledge the key role advisors play in its business. This year, G Adventures raised the stakes, giving advisors the chance to win prizes, receive major discounts on trips and earn extra commission — as well as the opportunity to secure one of the hottest concert tickets around.
Fast Facts: What to Know About the Incentive Program
- G-Normous kicks off with the Great Adventure Sale, which offers up to 25% savings on hundreds of trips, booked by Jan. 31, for travel either between Dec. 22-June 30 or July 1- Dec. 15, 2023.
- Agents are encouraged to check in on G Adventures’ Agents of Change Facebook page for up-to-the-minute information and details on monthly offers, designed to boost sales. Exclusive discounts, extra bonus commissions and tourism board destination spotlights will be rolled out during the four-month incentive period.
- January’s agent-exclusive monthly offer includes 35% off Expedition trips for January through March 2023 departure dates, and an extra 2% commission for Expedition sales for both seasons. Additionally, agents can add on an extra 5% savings on select trips included in January’s Great Adventure Sale.
- All agents with a G Adventures’ Sherpa account are automatically registered for G-Normous.
What They Are Saying: G-Normous Is a Way to Thank Travel Advisors For Their Positive Impact
“Our annual agent incentive is back again, and this year we have some really fun challenges to celebrate what has been an incredible year — thanks to our amazing community of agents,” said Jenn Stevens, U.S. trade marketing manager for G Adventures. “We have so many ways for agents to win this year, including a $1,000 prize to the agent who sells the most Geluxe trips — our brand-new category of premium active adventures — during G-Normous."
"G Adventures is committed to supporting and growing communities through travel, both within our company and around the world," she added. "Thanks to you, our incredible travel agent community, we have been able to positively impact so many people around the world, so we want to say a big, G-Normous, thank you, and good luck.”
