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The National Association of Career Travel Agents (NACTA) recently conducted a survey among its members and discovered that nearly 47.7 percent of the respondents — out of a total of 1,281of those surveyed — prefer to be referred to as “travel consultants.” Meanwhile, 23.9 percent preferred the term “travel professional,” 12.7 percent favored the name “travel agent,” 7.5 percent chose “travel advisor” and 4.3 percent selected “travel expert.” The survey results were consistent with findings by the American Society of Travel Agents, NACTA’s parent company.
Due to the survey findings, NACTA will now refer to its members as travel consultants. In addition, as part of an informal survey of its members, NACTA additionally found that its members would rather not be called “home-based agents.”
“The term ‘home-based agent’ is irrelevant now as technology and personal relationships have changed how and where travel consultants are able to conduct business,” said Ann van Leeuwen, president of NACTA. “It is not important to label where travel consultants might do business, what’s important is being good at what you do — selling travel and servicing your clients to the best of your ability.”