Q: You recently launched your second ship on the
Yangtze, the Viking Century Sky, and plan to launch a third in
2006. Does that mean Viking is committed to the China market for
the foreseeable future?
A: Absolutely. We’ve made an incredible commitment in terms of
marketing dollars. We’re spending more than anyone else. We’re
committed to bring more passengers there, and to create the highest
quality river experience on the Yangtze.
Q: Why was it so important for Viking to have a presence in
China right now?
A: China is a must-see. The country is at such an incredible place
in its history at this time, and it’s fascinating to be there.
Shanghai and Beijing are just about as Westernized as any other
place. The hotel where I stayed at in April had an Outback
Steakhouse and a Starbucks across the street. It’s amazing to see
how the country is blending Eastern culture and political views
with Western capitalism.
Q: Do you plan to put even bigger ships into service on the
Yangtze, or to introduce additional ships?
A: At this point in time, we think the size of our current ships
306-passengers is fairly optimal. Over time, that may evolve. We
don’t have a ship planned for 2007. We’re trying to catch our
breath right now. China sales have increased 275 percent in the
last year. We want to make sure we continue to deliver a product
that’s up to our standards, even if that means growth may slow down
for a while.
Q: Explain what you mean by “Viking standards.” What
differentiates you from other lines currently in
China?
A: We’re the first ships on the Yangtze with a Western galley, the
first to have our own onboard water purifiers. We’re maintaining
Western hygiene standards throughout the ship. People think that
China is a low-cost operation, but we’ve really invested a
significant amount of money to make the experience as enjoyable as
possible. We imported a Swiss hotel manager, American chefs and
European cruise directors. We don’t cut corners, and the high
customer satisfaction ratings show us that it’s all been
worthwhile.
Q: One thing you may not have control over is the quality
of infrastructure in China. In many respects, they aren’t equipped
to deal with Western tourists, especially those with walking
disabilities, right?
A: I don’t think China is any different from much of Europe, which
isn’t the most handicapped-friendly place. Americans sometimes
forget where they are. We have pretty high expectations, because
we’re from such a progressive country. In general I don’t think
infrastructure worries should slow anyone up from going to
China.
