VisitBritain and the Travel Corporation are entering a cooperative marketing partnership aimed at encouraging more Americans to visit Britain. Some 3.5 million travelers from North America visited the U.K. from December 2012 through November 2013, continuing to make the U.S. the most valuable market for inbound tourism.
This is the largest agreement of its kind for VisitBritain in the U.S. market to date, and will encompass multi-channel marketing targeting both the travel agency community and consumers through 2016. www.britagent.com
