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What:Xanterra Parks & Resorts recently debuted a new umbrella brand name — Xanterra Travel Collection — to better reflect its portfolio of travel brands.
Why It Matters:Xanterra Travel Collection, which is the largest national and state park concessioner in the U.S., now encompasses award-winning travel companies including VBT Bicycling and Walking Vacations, Country Walkers, Holiday Vacations, Grand Canyon Railway and Windstar Cruises. The branding announcement also comes as Xanterra reopens The Oasis at Death Valley in California’s Death Valley National Park after a multimillion-dollar renovation.
Fast Facts:- Xanterra Travel Collection is composed of: all primary lodging and concessions in Grand Canyon, Yellowstone, Zion, Crater Lake, Glacier, Rocky Mountain and Mount Rushmore national parks, and four Ohio state parks; Cedar Creek Lodge outside Glacier National Park; The Grand Hotel in Tusayan, outside the Grand Canyon; Windstar Cruises; VBT Bicycling and Walking Vacations; Country Walkers; Holiday Vacations; and Grand Canyon Railway; Grand Canyon Railway Hotel in Williams, Ariz.
- Additionally, Xanterra Travel Collection sister properties include The Broadmoor in Colorado and Sea Island in Georgia.
- Xanterra Travel Collection has pledged to reduce its environmental impact through sustainable business practices and is recognized for its environmental stewardship and related innovations in the hospitality industry.
What They Are Saying:“We are pleased to tell the world about our new name and showcase the distinctive tour, travel and lodging brands housed under common ownership,” said Andrew N. Todd, CEO of Xanterra Travel Collection. “With a passion for delivering legendary hospitality across all our individual company brands, Xanterra Travel Collection provides countless ways for thoughtful travel enthusiasts to experience the unforgettable.”
“The Xanterra Travel Collection gives our guests the opportunity to discover the depth and breadth of travel experiences we offer across the entire portfolio,” added Betsy O’Rourke, chief marketing officer for Xanterra Travel Collection. “Combining the power of these unique travel brands ensures that we can deliver exceptional service to our guests and enhance every touchpoint companywide.”