The Seoul Travel Organization shares travel highlights within the city's exciting districts.
Seoul, the vibrant heart of South Korea, is a city teeming with hidden treasures waiting to be discovered. Thanks to the Seoul Tourism Organization and their innovative initiatives like the “Theme Tourism County Competition,” these gems are now being unearthed, creating a rich tapestry of experiences that showcase each city’s unique charm and culture.
Explore the Legacy of Sulla-gun in Jongno-gu
Have you ever wondered what it was like to patrol the streets of ancient Seoul during the Joseon Dynasty? Now, you have the chance to rediscover the historical significance of Sulla-gun, a unique initiative brought to you by Jongno-gu.
During the Joseon Dynasty, the brave guards called Sulla-gun played a crucial role in ensuring the safety of the city during the day and night. Their primary activity area was known as "Sulla-gil,” which today connects the prestigious landmarks of Jongmyo Shrine, Changdeokgung Palace and Changgyeonggung Palace. This route, once the royal procession path known as Donhwamun-ro, has now evolved into a hub for various industries including jewelry, crafts, traditional Korean music and Hanbok fashion.
Jongno-gu is excited to introduce an innovative Stamp Tour that can only be experienced along Sulla-gil. This tour blends historical narratives with contemporary twists, offering a unique and captivating experience.
Experience Healing Tourism at Bukhan Mountain Basecamp at Ui-dong
Gangbuk-gu, in the northern part of Seoul, is home to unique tourism assets such as the Bukhan Mountain International Climbing Center, Seoul Hiking Tourism Center and Ui-dong Mountain Culture Hub. Here, you’ll find the opportunity to reconnect with nature.
Gangbuk-gu’s vision is clear: to position Ui-dong as the ultimate “K-Mountain Tourism” brand’s basecamp. The district is building on the legacy of this region, creating a place where both locals and visitors can immerse themselves in the vibrant tapestry of culture, art and adventure.
But that’s not all. Gangbuk-gu is committed to ensuring that foreign tourists can seamlessly integrate mountain tourism programs into their travel plans. Whether it’s a day trip or a rejuvenating two-day escape, Gangbuk-gu is crafting a well-structured experience that allows you to relish mountain adventures during your journey.
Experience the Enchantment of Seokchon Lake
Seokchon Lake, nestled in Seoul’s Songpa-gu district, captivates visitors with its unique charm throughout the year. Known for its cherry blossoms in spring and vibrant foliage in autumn, Seokchon Lake is a destination that transcends seasons and time.
To ensure that everyone can savor its beauty regardless of the season or time of day, Songpa-gu is excited to announce the unveiling of a mesmerizing media art and photo zone around the West Lake side from October 27-December 3, 2023. You can enjoy the tranquil beauty of the lake during the daytime, as well as the enchantment of an evening stroll. With these captivating visuals, your visit to Seokchon Lake will be a feast for the senses.
In addition, Seokchon Lake will be the stage for the “Autumn and Winter Illumination Festival” (October 27, 2023 to February 29, 2024) and the “2023 Seoul Ballet Festival” (November 8-12, 2023). These events promise to add even more vibrancy to your Seokchon Lake experience. Don’t miss the chance to create lasting memories amidst the natural beauty and cultural richness of this destination.
Discover the Flavors of Seoul at the Myeongdong Beer Festival
The 2023 Myeongdong Beer Festival took place October 6-8, 2023. This three-day extravaganza delighted beer and street food enthusiasts in Seoul’s Myeongdong district. Following the success of the previous year, this year marked the second edition of the event, and there are plans to continue hosting the festival annually in the future.
Visitors were able to enjoy a diverse selection of over 50 craft beer varieties alongside more than 100 Myeongdong street food vendors. It also offered a comprehensive experience for all attendees. The “Beer Connoisseur’s Pharmacy” guided newcomers in finding the perfect beer to match their taste preferences and recommended suitable food pairings. For those looking for an extra layer of fun, the “Stamp Tour” allowed them to collect stamps while enjoying various craft beers.
UNEEG Tours: Unique Experiences in Gangnam
Gangnam-gu, one of Seoul’s most iconic districts, offers diverse themes every week, allowing you to explore culture, relaxation, history and trends. Through small-group, immersive experiences and lifestyle-focused content development, Gangnam-gu is creating a sustainable tourism culture unique to this upscale neighborhood. Here are some examples.
• Explore Bongeunsa Temple and Seolleung Royal Tomb for a healing and cultural experience.
• Immerse yourself in the art world with a leisurely stroll through Art City Gangnam.
• Get a taste of the K-POP idol lifestyle through dance classes.
• Discover the real Gangnam by exploring Daechi-dong academies and Eunma Shopping Street.
• Experience a unique nighttime city run along the picturesque Yangjaecheon Stream.
Learn more about Gangnam here.
For more information, visit the Soul Tourism Organization website.
