TravelAge West
Search Sponsored by

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise
  • Job Seeker Center

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Immersive Family Experiences

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • Future Leaders in Travel Retreat

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Emma Weissmann
Emma WeissmannDigital Managing Editor

Share

  1. Home
  2. Podcasts
  3. Humans of Travel

The ATTA’s Shannon Stowell on Defining Adventure and the Importance of Responsible Tourism

Jun 14, 2021
The ATTA’s Shannon Stowell on Defining Adventure and the Importance of Responsible Tourism
Credit: 2021 TravelAge West

Subscribe now using your favorite service:


Since 2004, Shannon Stowell has been at the helm of the Adventure Travel Trade Association (ATTA) — the largest global network of adventure travel leaders in the industry — which includes tour guides, operators, lodges, advisors, destination management organizations, media and more. He believes that tourism has the potential to be a powerful and protective force — if it’s done right.   

In this episode of Humans of Travel, Stowell takes listeners on a journey through some of his life’s biggest adventures, from making  the natural landscapes of Salida, Colo., his playground as a teenager to taking his first international trip to Fiji and experiencing an especially impactful trip to Kurdistan (in Northern Iraq) a few years ago with his son, Ashton.   

Stowell also explains the nuances of the term “adventure travel,” which is defined by the themes of cultural immersion, physical action or natural experiences (or a combination of the three), and how his own definition of adventure travel has shifted due to a recent health scare.  

Listeners will also learn about the ATTA’s mission of promoting sustainable travel — including how members of the travel industry can get onboard with this initiative — and the future of the adventure travel segment as we emerge from the COVID-19 pandemic.

Credit: 2021 TravelAge West

RESOURCES MENTIONED IN THIS EPISODE

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

ATTA   

Tomorrow’s Air (permanent carbon recapture subscription)

Contact the ATTA via email: [email protected]  

ATTA’s free community membership program

Stowell's LinkedIn

The Details

Adventure Travel Trade Association

About Your Host

Emma Weissmann is Senior Editor of TravelAge West, a print and online magazine for travel advisors based in the Western U.S. She is also the co-host of Trade Secrets, a podcast created with sister publication Travel Weekly. 

TravelAge West also produces national trade publications Explorer and Family Getaways, as well as events including the Future Leaders in Travel Retreat, Global Travel Marketplace West, the WAVE Awards gala and the Napa Valley Leadership Forum. 

About the Show

TravelAge West’s podcast, “Humans of Travel,” features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry’s notable authorities, high-profile executives, travel advisors and rising stars as they share the experiences — the highs and the lows — that make them human.

Tell Us What You Think! forum

Related Content

Sherwin Banda on Living Through Apartheid and Tips for Traveling to Africa

Sherwin Banda on Living Through Apartheid and Tips for Traveling to Africa

  • Most Read
  • Most Shared
  1. Which Cruise Lines Require COVID-19 Vaccinations?
  2. Why Are So Many Flights Being Canceled?
  3. 5 of the Best Swimmable Los Cabos Beaches
  4. Travel to These Top 'Crazy Rich Asians' Filming Locations in Singapore and Malaysia
  5. 3 Free Hula Shows on Kauai
  1. Why Are So Many Flights Being Canceled?
  2. The U.S. Has Lifted its COVID-19 Testing Requirement for Air Travelers
  3. 6 Tips for Better Cybersecurity While Traveling
  4. An Inside Look at “The Real Love Boat,” Filmed on Regal Princess
  5. Airline Passengers With Disabilities Have a New Bill of Rights

From Our Partners

More Stories Like This

Humans of Travel Podcast Cover Julia Kulik

Julia Kulik, of JC Travel Ukraine, on the Perils of the Russia-Ukraine War and Living as a Refugee

Edyta Teper Humans of Travel Cover

Edyta Teper on Escaping Communist Poland and How to Travel to the Edge of Space

Humans of Travel Podcast-Cover-Adam Sachs

Culinary Journalist Adam Sachs on Storytelling Through Food and Directing Silversea Cruises' S.A.L.T. Program

Host Agency Expert Stephanie Lee on Life Before Travel and the Diagnosis That Changed Everything

Host Agency Expert Stephanie Lee on Life Before Travel and the Diagnosis That Changed Everything

Charlie Clifford, Co-Founder of Tumi and ROAM, on Revolutionizing the Luggage Industry

Charlie Clifford, Co-Founder of Tumi and ROAM, on Revolutionizing the Luggage Industry

Entrepreneur Stephanie M. Jones on Rising Above Discrimination and Leveling the Travel Industry Playing Field

Entrepreneur Stephanie M. Jones on Rising Above Discrimination and Leveling the Travel Industry Playing Field

Humans of Travel_MarkEdwardHarris_HERO

Award-Winning Travel Photographer Mark Edward Harris on Life Behind the Lens

Erika Richter Humans of Travel2

ASTA's Erika Richter on How Personal Tragedy Led Her to Fight for Change

Princess Cruises' John Chernesky on Parenthood, 'The Love Boat' and MedallionClass Technology (Sponsored Content)

Princess Cruises' John Chernesky on Parenthood, 'The Love Boat' and MedallionClass Technology (Sponsored Content)

Humans of Travel_Podcast-Cover-Sarah Groen

Travel Advisor Sarah Groen on Female Entrepreneurship and Surviving Burnout

TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile

Advertise

  • Advertise With Us
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • Travel Weekly China
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME
Copyright © 2022 by Northstar Travel Media LLC. All Rights Reserved. 100 Lighting Way, Secaucus, NJ 07094-3626 USA | Telephone: (201) 902-2000
Load Carousel Here
Load Video Here