Travel agents who specialize in cruising have an updated resource at their disposal, thanks to a website redesign from Cruise Lines International Association (CLIA).
A new Cruise Daily page gathers the latest industry news, a review of the previous month’s crucial developments, CLIA-specific updates, fresh training programs and a listing of competition winners.
Meanwhile, a new Brand Profiles and Trade Contacts page has been established to serve as a central depository of various CLIA cruise line information, sales contacts and social media channels.
"As the cruise market continues to grow, we’re keeping pace with agent demand by ensuring our website has the very latest news, views and information,” said Andy Harmer, senior vice president of membership and managing director for the United Kingdom and Ireland for CLIA.
"The ‘cruise daily’ page has been created to give the trade a centralized collection of CLIA and industry news, so they can easily pick up key information,” he said. “And the ‘brand profiles’ page gives an introduction to each member cruise line, which is perfect to help aid the understanding of newer-to-cruise agents. Meanwhile, our interactive online content and event information will ensure our site is as engaging and insightful as possible.”
Among the additional upgrades is a page dedicated to CLIA’s annual Cruise Week, built to highlight the next event, taking place Sept. 16-25. The page will also provide deals for agents, along with other trade tools that can be utilized in-person as well as across social media. An event gallery will also feature images of advisors and travel partners from CLIA’s series of conferences.
Lastly, a Cruising with Confidence page geared toward consumers further collects blog posts from recent cruise travelers, along with the latest onboard updates.
