Lindblad Expeditions has expanded its partnership with Approach Guides to provide travel advisors with additional sales tools, including customized content experiences and a personalized website platform.
The enhanced partnership creates a personalized, trade-friendly version of Lindblad's consumer website that integrates with advisors' Approach Guides platforms. Travel advisors can share any National Geographic-Lindblad Expeditions webpage with clients, featuring real-time pricing and availability information, while ensuring all leads are directed privately to the advisor.
"Our website is one of our most powerful sales tools, and our expanded partnership with Approach Guides will allow travel advisors to harness its power while helping them grow their business," said Kathi Riddle, senior vice president of sales at Lindblad Expeditions. "Advisors can now share any page from our website with clients to showcase our industry-leading expeditions while ensuring all leads will come back directly to the advisor."
The original partnership between Lindblad Expeditions and Approach Guides began in 2023, focusing on creating multimedia content experiences that allow travel advisors to co-brand and personalize sales materials for improved client engagement and conversion rates.
"This is a game-changer," said David Raezer, co-founder and CEO of Approach Guides. "Lindblad Expeditions was the very first supplier partner to embrace our technology in 2023, and once again, they're leading the way — now with the most powerful combination in trade marketing: content experiences working in conjunction with a customized website. Advisors now have everything they need to market expedition travel more effectively, with a partner that supports them every step of the way."
To demonstrate the new features, Lindblad Expeditions and Approach Guides have created a webinar for travel advisors, which is available on Lindblad Expeditions' YouTube channel.
Editor’s Note: This article was generated by AI, based on a press release distributed by Lindblad Expeditions. It was fact-checked and reviewed by a TravelAge West editor.
