In what will be a rebranding of Bahamas Paradise Cruise Line and its Grand Classica ship, Margaritaville at Sea and the Margaritaville at Sea Paradise vessel are preparing for their April 30 reintroduction. Travel agents are invited to be a pivotal element of the rollout as the company launches an advisor website and schedules a trade roadshow.
“Travel advisors will play an integral role in our success as a new brand, and we value this group greatly as instrumental partners in the launch of Margaritaville at Sea,” said Oneil Khosa, CEO of Margaritaville at Sea. “This is why we are doubling down on our efforts to offer the very best resources to help educate, market our experience and drive sales.”
Travel advisors will play an integral role in our success as a new brand, and we value this group greatly as instrumental partners in the launch of Margaritaville at Sea.
BookParadise.com is a multifaceted platform with four key elements: learn, market, book and experience. Agents can learn through brand courses including “How to Sell to Groups” and “How to Market Cruise & Stay.”
Marketing information includes brand guidelines, graphics and bespoke marketing materials.
For booking, agents can reserve customers and build itineraries right on the spot. And advisors can experience the brand through Seminars at Sea and other immersive opportunities around the country.
Advisors can register for monthly educational webinars, where they can enter for a chance to win a free cruise.
“BookParadise.com is an integrated, innovative portal into paradise, letting travel advisors seamlessly and effectively serve their existing client base while finding unique ways to connect with potential new clients,” Khosa said. “With the debut of our site, in-person interactive sessions and a host of other learning modules and branded assets, these efforts set travel advisors up for success as they join forces with us in showcasing our exciting new vacation at sea.”
We look forward to connecting on a personal level with advisors across the country during these intimate, in-person sessions.
In addition to its virtual efforts to connect with advisors, Margaritaville at Sea is hitting the pavement for a U.S. and Canadian travel advisor roadshow visiting 22 cities for “lunch and learns.” Featured at each will be the aforementioned website, as well as education, marketing and sales tips.
After beginning March 15, 2022, the roadshow will continue on to stops such as Dallas, Chicago, Phoenix and Toronto. Specific interactive sessions will encompass the following:
- An in-depth overview of Margaritaville at Sea’s Cruise & Stay offer, unique to the cruise industry and the only one of its kind on the market
- Exclusive details about a limited-time bonus commission offer for groups, allowing advisors to increase their earning potential
- A chance to win a free cruise onboard Margaritaville at Sea Paradise, the line’s flagship vessel
“Travel advisors will play an integral role in our success as a new brand and we look forward to connecting on a personal level with advisors across the country during these intimate, in-person sessions,” said Francis Riley, chief commercial officer for Margaritaville at Sea. “Margaritaville at Sea is a vacation experience unlike any other and we are excited to officially introduce the brand to the travel advisor community, welcoming them into our family with a very special sneak peek of paradise before we set sail.”
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Margaritaville at Sea
