Royal Caribbean Group will open Royal Beach Club Santorini in summer 2026, creating a destination for guests from its Royal Caribbean and Celebrity Cruises lines. The beach club will be part of what the company calls the Ultimate Santorini Day, combining beach access with tours of the Greek island's attractions.
The experience will include visits to Santorini's landmarks, including the white-washed buildings and blue-domed churches in Oia and the shops, cafes and art galleries in Fira. Guests will divide their time between exploring these locations and the beach club.
"Expanding our Royal Beach Club Collection to include Santorini — one of the world's most popular and beautiful locations — is a bold step forward in growing our vacation portfolio from two to eight by 2028, giving guests more ways to have unforgettable experiences with us," said Jason Liberty, president and CEO of Royal Caribbean Group. "We're thrilled to connect guests with Santorini's gems — from its iconic villages to the Aegean Sea's famous beach club culture — creating a balanced, authentic island experience."
The company said the beach club will include a system designed to reduce congestion on the island by distributing arriving guests across three different starting locations.
Royal Beach Club Santorini joins Royal Caribbean Group's expanding portfolio of land-based destinations. The company operates Perfect Day at CocoCay and Labadee in the Caribbean. Royal Beach Club Paradise Island in the Bahamas is scheduled to open in 2025, followed by three 2026 openings: The Cormorant at 55 South in Chile, Royal Beach Club Santorini and Royal Beach Club Cozumel in Mexico. Perfect Day Mexico is planned for 2027 and Royal Beach Club Lelepa for 2028.
"Santorini is an incredible destination that our guests love to explore, and with this new beach club, we are able to bring the best of what the island has to offer with the signature service Royal Caribbean is known for," said Michael Bayley, president and CEO of Royal Caribbean.
Editor’s Note: This article was generated by AI, based on a press release distributed by Royal Caribbean Group. It was fact-checked and reviewed by a TravelAge West editor.
