U.S. travelers are showing renewed interest in Scotland tours following the January premiere of the American version of "The Traitors," according to British sightseeing operator Evan Evans Tours.
The Tripadvisor Travelers' Choice Award winner reported a 126% increase in U.S.-based searches for Edinburgh and Scotland tour pages since early January when the reality show's third season debuted with Scottish actor Alan Cumming as host.
The surge in interest spans both Scotland's historic cities and Highland regions, with the tour operator dubbing it the "Traitors effect" on Scottish tourism.
Editor’s Note: This article was generated by AI, based on a press release distributed by Evan Evans Tours. It has been fact-checked and reviewed by a TravelAge West editor.
