Get Us in Your Inbox
From strategic partnerships and new agent portals to full rebrandings, the following seven hotel brands and collections aren't letting the COVID-19 pandemic keep them from moving forward.
New Hotels Join SLH This FallForty-four brand-new luxury hotels including — the 88-room Galleria Vik Milano in Milan, Italy; the 49-room Les Sources de Cheverny in France’s Loire Valley; and the 18- room Torre Del Marques in Matarrana, Spain — have joined the Small Luxury Hotels of the World (SLH) Collection of hotels this year. Additionally, Huvafen Fushi Maldives in Paje in the Maldives has been reinstated as a member of SLH.
SLH’s collection of high-end, boutique member properties spans 520 hotels in more than 90 countries.
Mandarin Oriental Hotel Group Partners With The Oberoi GroupTwo award-winning hotel companies — Mandarin Oriental Hotel Group and The Oberoi Group — have formed a partnership and will be working together on a number of joint initiatives, including enhancing guest experiences; wellness and culinary offerings; events; employee learning and development; and more.
“We have long been fans of Mandarin Oriental,” said Vikram Oberoi, managing director and CEO of EIH Limited, the flagship company of The Oberoi Group. “Our brands complement each other extremely well, as do our organizations’ values and culture. This exciting alliance will allow guests to experience new destinations and experiences in the legendary styles for which both companies are renowned.”
Members of the brands’ recognition programs — Mandarin Oriental’s “Fans of M.O.” and Oberoi Group’s “Oberoi One,” will now have access to booking more than 50 properties.
“We are delighted to launch this innovative partnership with The Oberoi Group, setting the stage for us to push the boundaries of luxury hospitality,” said James Riley, CEO of Mandarin Oriental.
Karisma Hotels & Resorts Launches the ABEO Travelers ClubKarisma Hotels & Resorts, which owns and manages a portfolio of hotels in Latin America, the Caribbean and Europe (including brands such as Margaritaville Island Reserve by Karisma; El Dorado Spa Resorts byKarisma; Nickelodeon Hotels & Resorts; and more) recently announced its new ABEO Travelers Club and Exotic by ABEO, a new initiative that combines the existing Exotic Travelers Club and Prestige Travelers Club into one. ABEO includes five tiers of benefits and was named for the Roman deity Abeona (the goddess of journeys and safe passage).
Club benefits include savings on published room rates and unlimited booking nights; private airport transfers; butler service; priority access to premium room categories; a friends-and-family benefit extension; welcome amenities; complimentary spa treatments; members-only events; and more.
“Karisma Hotels & Resorts created ABEO to continue delivering an unsurpassed experience to our many loyal Karisma travelers,” said Bill Linehan, president of Premier Worldwide Marketing, the exclusive worldwide representatives for Karisma Hotels & Resorts. “The new ABEO Travelers Club provides its members with unrivaled advantages and cost savings as they continue to vacation at its collection of breathtaking resorts. That’s how ABEO delivers the vacation of lifetime, time after time.”
New Travel Agent Portal From Melia Hotels InternationalA new virtual community created by Melia Hotels International exclusively for travel advisors aims to foster close communication and relationship building between the company and its travel partners. Dubbed Melia PRO Travel Labs, the remote learning program will provide access to up-to-date information on the brand’s portfolio; invitations to virtual events, webinars and fam trips; and roundtable discussions led by tourism experts. The program is open only to Melia PRO Travel Agents.
“In these uncertain times for our industry, it is important we stand by our professional partners and strengthen our relationships with them,” said Jose Miguel Moreno, senior global director of business-to-business sales and marketing at Melia Hotels International. “The key to our success is innovation in the way we connect with our partners.”
Preferred Hotels & Resorts Adds 13 New MembersDespite a major economic hit to the hospitality industry due to the COVID-19 pandemic, Preferred Hotels & Resorts added 13 new member hotels to its global portfolio between May and August (part of the 39 new additions that have been added in total from January to August).
New members include properties such as Pendry West Hollywood in West Hollywood, Calif.; Sangha Retreat by Octave Institute in Suzhou, China; Park Centraal Amsterdam in the Netherlands; Azul Talavera Hotel in Puebla, Mexico; and Santa Catalina, a Royal Hideaway Hotel in Las Palmas, Gran Canaria, Spain. Travel advisors are invited to book any of the new member hotels via GDS using the PH and PV chain codes, and clients booked are eligible to enroll in I Prefer Hotel Rewards.
OLS Hotels & Resorts RebrandsOLS Hotels & Resorts, a management company with more than 30 independent and branded hotels throughout the U.S., has recently rebranded as Springboard Hospitality.
The name change comes on the heels of a 2018 revitalization and expansion, along with the decision to create a new “visual identity that better reflects [the company’s] dynamic management services and innovative technology solutions,” according to a press release. “Our new identity, Springboard Hospitality, encapsulates our abilities to uncover opportunities, develop innovative solutions and drive more profit for owners and investors,” said Ben Rafter, CEO of Springboard Hospitality.
“When I joined the company in 2016, we set out to infuse our operational success with investments in technology, people and culture. Since that time, I’m proud that we’ve steadily grown to over 30 properties in 10 states, and we’re looking toward continued growth and investments under our revitalized brand.”