According to Grand View Research, between 2024 and 2030, the global wine tourism market is expected to grow at a compound annual growth rate of 12.9% — and be worth $106.74 billion by the end of this decade. Mexico is poised to benefit from this surge, as awareness grows about its surprisingly large number of destinations for wine lovers.
Mexico is home to not one but 14 wine regions, according to Uncork Mexico. Several are tucked away in less visited areas, but it’s becoming increasingly easier to plan wine-focused vacations for clients, thanks to hoteliers, vineyards and tour companies that have introduced new experiences and packages.
Travelers can find interesting places to wander vineyards and sample local varietals in multiple states in Mexico’s central and northern regions.
Here are some of the best places for clients to sip and stay in Mexico.
Wine Experiences in the Valle de Guadalupe
Located about two hours from the U.S.-Mexico border in the municipality of Ensenada, Valle de Guadalupe (Guadalupe Valley) is one of the nation’s highest-profile wine destinations. Dozens of wineries — more than 150, by some counts — dot this picturesque landscape.
Among the standouts is El Cielo, a boutique hotel and winery set on 242 acres that produces a robust lineup of grapes, from Malbec and Merlot to Nebbiolo and Chardonnay. Recognized for its ecologically responsible approach to winemaking, the facility integrates practices such as low-sodium water irrigation, eco-friendly architecture and wildlife-involved viticulture (falcons and beagles help with pest control).
Guests at El Cielo can enjoy on-site luxury suites and villas, participate in tastings, sign up for wine workshops and stargaze during meteor shower season.
Credit: 2025 El Cielo Resort & WineryGuests at El Cielo can stay on-site in luxury suites and villas and participate in tastings of the award-winning Perseus label, sign up for wine workshops and even stargaze during meteor shower season. Dining at Latitud 32, the resort’s Baja-Yucatan fusion restaurant, is another on-site activity.
Those looking for customized trips in the valley may want to consider the offerings of Nossa Imports, a U.S.-based wine importer and tour guide that organizes curated itineraries for individuals and groups in Valle de Guadalupe, connecting clients with a variety of vineyards, artisan producers and experiences.
Multi-Destination Experiences in Coahuila and Los Cabos
One of the newest ways to experience Mexico’s wine scene takes place in what is probably the oldest wine-making facility. Casa Madero, which is billed as the oldest winery in the Americas, was established in 1597 in the scenic Parras Valley in the northern state of Coahuila.
Also new is how travelers can arrive to Casa Madero — by private jet, as part of a luxe package offered in partnership with Grand Velas Boutique Los Cabos. The multiday experience begins with a three-night stay in an oceanfront Grand Class King Suite, complete with a private plunge pool and a sommelier-curated selection of Mexican wines. Guests then fly via private jet to Casa Madero’s private airstrip, where they’re immersed in the region’s wine culture through guided vineyard tours, Michelin-starred dinners and personalized wine blending workshops.
The experience also includes a harvest celebration with traditional Matachines dancers and cultural activities, concluding with a five-course chef’s dinner that showcases the region’s culinary bounty. Designed for affluent travelers and part of Velas Resorts’ Spirited Experiences collection, the package starts at $46,200 for four people.
Casa Madero is Mexico’s oldest wine-making facility.
Credit: 2025 Grand Velas Boutique Los CabosVineyards in Chihuahua
Chihuahua may not be the first place that comes to mind when it comes to Mexican wines, but this state is home to more than 40 vineyards that produces Malbecs, Tempranillos, Rieslings and Chardonnays.
Among the vineyards open to the public are Bodegas Pinesque, which offers guided tours and tastings as well as wine-bottling workshops, and Tres Rios, which operates multiple vineyards in the region and offers winemaking classes. At Bodegas Pinesque, visitors can choose from a 40-minute Elemental tour with just one tasting to the 90-minute Premium Wine Tour, which includes five tastings.
Wine Tourism in Guanajuato
The two adjacent states of Guanajuato and Queretaro, both in central Mexico, offer myriad opportunities for sampling the region’s wine.
The town of San Miguel de Allende — known for its upscale-yet-laid-back vibe as well as its artsy, cultural and culinary activities — is an excellent base for exploring the state of Guanajuato.
Live Aqua San Miguel de Allende, part of the Fiesta Americana Travelty Collection, arranges personalized, guided visits to nearby vineyards, including Vinedos San Lucas, La Santisima Trinidad and Tres Raices. Travelers looking to focus their experience on just one vineyard, meanwhile, can opt to stay at one of the on-site hotels at each of the facilities.
Wine and Cheese in Queretaro
Adjacent to Guanajuato, the state of Queretaro is promoting wine tourism as well as one of its most popular pairings: cheese.
The art, cheese and wine route is a government-designated route that includes vineyards as well as cheesemakers. Among the region’s wineries is Sala Vive, which hosts a variety of tours, and Puerta del Lobo, which offers tours, tastings and has restaurants and multiple accommodation options.
Travelers in Mexico City who don’t have time for multiday side trips but want a quick introduction to Queretaro’s wine region can reserve a same-day side trip through Turibus. The 15-hour excursion includes a wine and cheese tasting and visit to both the La Redonda vineyard and the Pueblo Magico of Bernal.
