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Kenneth Shapiro // (c) 2013 Kenneth Shapiro
Kenneth ShapiroVP/Editorial Director of TravelAge West and TravelPulse

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EXCLUSIVE: Pleasant Holidays Names Jack Richards New President & CEO

Jul 10, 2007
In an exclusive, TravelAge West has learned that Pleasant Holidays is set to announce that Jack Richards will be named president and CEO for the tour operator effective Aug. 1.

Richards brings more than 20 years of executive leadership and management experience in travel wholesale operations and online travel agency experience to Pleasant Holidays. Richards' experience includes working as senior vice president of product marketing and strategy at Hotels.com, and president and CEO of the Leisure Company, which operated the America West Vacations brands. He was also CEO at Adventure Tours USA Inc. and served as vice president of tour operations at ATA airlines.

"Jack has exceptional tour operator credentials that will benefit Pleasant Holidays," said Tim Irwin, Pleasant Holidays’ outgoing president & CEO. "His experience working with travel agencies and in the online agency arena will continue to strengthen Pleasant Holidays’ partnerships with our key accounts. Jack understands the travel industry, the value of long-term relationships and he will deliver the high levels of service that have produced these valuable relationships for nearly five decades."

Tim Irwin will retire in August after 5½ years with Pleasant Holidays. Irwin announced his retirement in December 2006 to prepare a smooth management transition for the new president.

"Pleasant Holidays has been a premier travel provider leading the industry for nearly 50 years," Irwin said, "and I am committed to working with Jack to ensure a smooth transition and that Pleasant Holidays record of success continues in the future."

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Richards will relocate from Texas and will reside near Westlake Village, Calif., headquarters of Pleasant Holidays.

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