Starwood Hotels and Resorts Worldwide has announced that Eva Ziegler will fill the position of Global Brand Leader for W Hotels Worldwide. Ziegler began work with Starwood in 2005, when she played an important role in integrating Le Meridien Hotels & Resorts into Starwood’s systems. In her new role, she will be responsible for leading the global development and growth strategy for W Hotels Worldwide.
"As a highly experienced marketer and business professional, who has spent her career working for international Fortune 500 companies such as Toyota and Coca Cola, Eva knows how to build distinctive and compelling global brands and adapt them to ensure that they are locally relevant," said Phil McAveety, executive vice president and chief brand officer for Starwood Hotels and Resorts.
