TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Daily Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Samantha Davis-Friedman
Samantha Davis-FriedmanEditorial Associate

Share

  1. Home
  2. Travel
  3. Tour Operators

For Private, Custom and Domestic Tours, Try ToursByLocals

Mar 18, 2021
For Private, Custom and Domestic Tours, Try ToursByLocals
The writer's ToursByLocals guide poses at the Luminaries of Pantheism mural in Venice, Calif.
Credit: 2021 Samantha Davis-Friedman

With most international travel on pause, many people have created a second domestic bucket list of places that are more easily accessible — possibly even in their home state — and that’s where ToursByLocals comes in.

This private tour marketplace is reminding American travelers that the U.S. is full of bucket list-worthy opportunities with no passport needed. And, thanks to the company’s inherently socially distanced business model, ToursByLocals has also been able to operate its customizable in-person private tours safely during the COVID-19 pandemic.

“As Americans continue to travel domestically this spring and summer, private tours are the perfect way to travel safely while making familiar places unique and special again,” said Paul Melhus, founder and CEO of ToursByLocals. “This winter, we saw a significant uptick in private tour bookings in Hawaii; Savannah, Georgia; Charleston, S.C.; and Miami, and we're expecting another big summer for national parks including Yellowstone National Park and Grand Canyon National Park as people take the time to explore the amazing landscapes within their own borders."

RELATED: Private Travel: Why It's Increasingly Accessible and In Demand 

Whether clients want to explore Hawaii Volcanoes National Park, soar over the Grand Canyon in a helicopter or cruise along California’s famous Pacific Coast Highway in a classic convertible, ToursByLocals connects clients with local guides who provide what Melhus describes as “thoughtfully designed tours that allow families to discover new layers of beauty, history and culture all across the country.” 

ToursByLocals is expecting a big summer for national parks.
ToursByLocals is expecting a big summer for national parks.
Credit: 2021 ToursByLocals

Driving Pacific Coast Highway and Malibu With ToursByLocals
A friend and I recently set off on a private tour of Los Angeles in a cherry-red 1972 Mercury Monterey convertible with Stan Malkov, a ToursByLocals guide. 

Sign Up for Our Daily Newsletter

I accept the T&C and Privacy Policy.

“ToursByLocals has multiple tour guides, and those guides offer different tours,” Malkov said. “So, when people book a private tour, they’re booking a specific person — like a local friend who can hang out with them and share stories.”

The first place our new local friend took us to was one of his favorite wineries — the family-owned and operated Cielo Farms located in the Santa Monica Mountains. Billed as Malibu's most exclusive wine-tasting experience, Cielo's reservation-only tasting room offers more than 20 wines that aren't available anyplace else, including the Cielo Estate label made from grapes grown on the property. 

After learning about the wines from Matt, a Cielo Farms tasting room host, we enjoyed the views with a glass of Cielo Estate Malibu Rouge (a blend of merlot and petite sirah that Matt said “put them on the map.”)

Cielo Farms features a reservation-only tasting room.
Cielo Farms features a reservation-only tasting room.
Credit: 2021 Samantha Davis-Friedman

After the winery, we headed down the hill to Pacific Coast Highway, arguably one of the most scenic routes in the U.S., for a drive past the Adamson House, a historic house and garden built in 1929 at Malibu Lagoon State Beach; the Getty Villa, a re-created Roman country home that houses a collection of Greek and Roman antiquities; and the iconic Santa Monica Pier. Currently, all three are closed due to COVID-19, but Malkov noted that he often stops to take guests inside or, if they prefer, he will drop them off to explore on their own.

From the pier, we toured the beach cities of Santa Monica and Venice with photo ops at Venice Beach and three of the Venice canals. Malkov explained that there were originally 30 miles of canals in the area, but now only about two miles of the quaint waterways remain. 

We also checked out some of the colorful street art for which this part of L.A. is known. Of particular note is the “Luminaries of Pantheism” mural by artist Levi Ponce, which features portraits of 16 notable people who held pantheistic philosophies, including Albert Einstein, Emily Dickinson, Nikola Tesla, Friedrich Nietzsche, Ralph Waldo Emerson, W.E.B. Du Bois and Lao Tzu.

By the end of the tour, I had spent a few hours cruising in an extremely cool convertible through some of L.A.’s most interesting and picturesque areas — some which I’ve never seen, and others that I’ve missed visiting this last year. It was the perfect way to spend a beautiful spring day in L.A., but it also inspired me to add a few more places to my own domestic bucket list. 

“In Los Angeles, we have almost 20 million people, and for the last year, most of them have been at home, so they're ready to get out and see the city,” Malkov said. “Especially in a classic car.”

The Details
ToursByLocals
www.toursbylocals.com

ToursByLocals Works With Travel Advisors

Travel agents can register in the company’s travel advisor portal and, once registered, take advantage of advisor commission that is structured in two levels — starting at 5% and rising to 10% after booking $7,500. Once advisors register and are made active, they can reach out to local guides directly and book within the portal.

Tell Us What You Think! forum

Related Content

Travel Bucket List: A Night With the Stars in Joshua Tree National Park, California

Travel Bucket List: A Night With the Stars in Joshua Tree National Park, California

  • Most Read
  • Most Shared
  1. Top Summer Travel Trends for 2026
  2. Carnival Glory and Carnival Magic Return to Service After Upgrades
  3. The 10 Best Luxury Golf Resorts in California
  4. 5 Southern Italian Beach Towns Beyond the Amalfi Coast
  5. All the Perks on Offer for Advisors During Travel Advisor Appreciation Month

From Our Partners

More From TravelAge West

The Westin Reserva Conchal is located on the only beach in Costa Rica with “sand” made up of millions of tiny shells.

Review: Westin Reserva Conchal

The event gathered more than 1,000 buyers and 2,900 exhibitors.

Mexico Travel Trends and Hot Topics at 2026 Tianguis Tourism

Nuba offers bespoke culinary touring.

3 Delicious Ways to Savor Mexico City’s Culinary Scene

The Essence of Cocina de Autor brings together luxury and authentic Mexican flavors.

Why Guests Should Visit Grand Velas Riviera Nayarit During its New Annual Food Festival

Seabourn Quest just received the luxury line's most extensive refurbishment.

Seabourn Quest Completes Most Extensive Refit in Luxury Line's History

ASTA says independent contractors are essential to the travel advisor profession.

ASTA Supports Department of Labor Proposal to Clarify Independent Contractor Standard

Seventy-nine percent of advisors say their clients are more frequently choosing to travel during off-peak periods.

How Travelers Are Approaching Sustainable Travel in 2026, According to Virtuoso

Melissa DaSilva, deputy CEO and chief sales officer of TTC Tour Brands

Industry Q&A: Melissa DaSilva, Deputy CEO and Chief Sales Officer of TTC Tour Brands

Aurora Expeditions specializes in polar exploration.

Aurora Expeditions Reports Surge in North American Bookings, Research Points to Shift in Expedition Travel Priorities

More Stories Like This

The company recently expanded into South America with the launch of a riverboat in Peru.

What’s New at Abercrombie & Kent for 2026 and Beyond

Read The Story
Kensington is catering to families with customizable trips to New Zealand, including visits to the glowworm caves of Waitomo.

New and Noteworthy Tours for 2026 and Beyond

Read The Story
Guy Young has been named chief executive officer of the division in North America.

TTC Unifies Leadership for Specialist & Adventure Brands

Read The Story
Smithsonian Journeys is offering eleven new seven-day itineraries, including Morocco (past tour pictured here).

Smithsonian Journeys Launches 11 Shorter Tours Geared Toward Busy Travelers

Read The Story
Collette advances advisor training to help clients find their perfect guided travel experience.

Collette Expands Advisor Training With Launch of Collette University 201

Read The Story
Intrepid Travel is investing in building brand awareness in North America, and beyond.

Intrepid Travel Reports Record Sales — and Travel Advisors Provided a Major Boost

Read The Story
Before the conflict, Intrepid was seeing Egypt rise in popularity among Americans, but many are now canceling their trips.

Intrepid Will Resume Egypt Trips April 1, But Is Seeing Demand Fall Amid Middle East Conflict

Read The Story
Travel advisors have the opportunity to win vacations through Classic Vacations' anniversary sweepstakes program.

Classic Vacations Celebrates Destination Anniversaries With Advisor Incentive Program

Read The Story
Travel advisors can create bespoke walking and cycling tours in the United Kingdom with Adventure by AE.

Active England Unveils Adventure by AE, a New Brand for Travel Advisors

Read The Story
Revel Treks and Tours specializes in custom guided itineraries for all ages.

Review: Alaska Adventures With Revel Treks and Tours

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here