TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Sign Up for Our Daily Newsletter

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
TravelAge WestContributing Writer

Share

  1. Home
  2. Travel
  3. Tour Operators

G Adventures Becomes AAA Travel Preferred Partner

Sep 15, 2025
Adventure Travel  G Adventures  Sustainability  Tours  Travel News  
herogadventures
G Adventures partners with AAA Travel to offer members global trips and support community tourism initiatives.
Credit: 2025 G Adventures

G Adventures has partnered with AAA Travel, becoming the organization's preferred adventure travel provider and expanding access to its community-centered travel offerings for AAA’s 65 million members across North America.

The partnership provides AAA members with access to G Adventures' portfolio of more than 1,000 small-group trips spanning more than 100 countries. G Adventures was selected following a comprehensive evaluation process that examined product quality, safety standards, customer service excellence and alignment with AAA's member-focused values.

"We're thrilled to partner with AAA Travel to introduce their members to G Adventures' expansive collection of life-changing travel experiences," said Steven Lima, G Adventures’ vice president of growth for the U.S. and Latin America. "AAA is one of the most trusted brands in North America, and we are honored that they have chosen to align themselves with G Adventures, a company founded on the belief that travel not only connects us, but also can be one of the most powerful forces for positive change in our world."

As part of the arrangement, Timothy Knight has been promoted to national accounts sales manager at G Adventures; in the position, he will work exclusively with AAA travel advisors to provide specialized agent education, support and service.

RELATED: Review: G Adventures' Zimbabwe and Botswana Geluxe Collection Trip

Sign Up for Our Daily Newsletter

I accept the T&C and Privacy Policy.

The partnership includes the establishment of a dedicated community tourism fund created with Planeterra, G Adventures' nonprofit partner, designed to amplify the impact of AAA member bookings on local communities. The first beneficiary is the Asociacion de Desarrollo Integral de San Luis, a locally run Costa Rican cooperative organization that manages regional resources while protecting and maintaining traditional culture and agricultural practices. G Adventures will contribute money to the project for each AAA-booked passenger on itineraries that visit this project. Once a predetermined goal is reached, a new project will be selected for funding.

RELATED: Ahead of Retirement, AAA Travel’s Paula Twidale Reflects on 40 Years in the Travel Industry

"Partnering with G Adventures means aligning with a global leader in responsible travel, an organization that not only delivers unforgettable experiences but also creates a lasting impact within the communities AAA members visit," said Stacey Barber, vice president of AAA Travel. "It's travel with purpose, powered by passion and integrity, while making dreams come true for our members."

Editor’s Note: This article was generated by AI, based on a press release distributed by G Adventures. It has been fact-checked and reviewed by a TravelAge West editor.

Tell Us What You Think! forum

Related Content

gnormousincentivesg

G Adventures Launches 12th Annual G-Normous Agent Incentive

  • Most Read
  • Most Shared
  1. The U.S. Passport Is Continuing to Fall in Global Rankings
  2. Top Summer Travel Trends for 2026
  3. How Mexico’s Sargassum Crisis Is Affecting Tourism
  4. These 12 Cruise Lines Are Offering Epic World Cruises
  5. Record-Low Water Levels on European Rivers Are Impacting Cruises

From Our Partners

More From TravelAge West

Marriott has 294 properties, more than 43,000 rooms and 25 brands across the country.

Here's What's Driving Marriott's Growth in Mexico and Beyond

Tashkent is the largest city in Central Asia.

A Travel Guide to Tashkent, Uzbekistan

Hawaiʻi Loves Travel Advisors

Hawaiʻi Loves Travel Advisors

Webinar | Watch Now

Travelers can enjoy an arts-infused guided visit to Palacio de Bellas Artes.

Mexico Travel Experiences That Drive Sales, According to Travel Advisors

The resort has undergone a $150 million expansion.

Review: Treasure Beach Village at Beaches Turks & Caicos

The luxury line’s next ship will carry 850 guests and debut in 2026, with a sister ship to follow in 2029.

New Ship Preview: Regent Seven Seas Cruises’ Seven Seas Prestige

Israel welcomed 34,700 visitors from the United States and Canada in June 2026.

Israel Expands Tourism Infrastructure With New Hotels and Major Investments

MSC World Asia will debut in late 2026.

Ship Preview: MSC Cruises’ MSC World Asia

UNESCO World Heritage Sites offer enjoyable experiences for all kinds of travelers.

UNESCO World Heritage Sites Add Cultural Depth to Caribbean Vacations

More Stories Like This

Kensington is catering to families with customizable trips to New Zealand, including visits to the glowworm caves of Waitomo.

New and Noteworthy Tours for 2026 and Beyond

Read The Story
The stunning Slieve League cliffs are a highlight of CIE Tours’ new Ireland Walking & Hiking Tour – The Northern Coast.

Review: A CIE Tours Walking and Hiking Trip on Ireland’s Northern Coast

Read The Story
Travelers enjoy a wine tasting at Quinta dos Vales Winery in Estômbar, Portugal during a Tauck Women's-Only Departure.

Tauck Is Now Offering More Women’s-Only Departures — Here’s Why

Read The Story
Etihad Stadium, home of Manchester City FC, is one of six venues featured in G Adventures' new Away Games collection.

G Adventures Debuts Soccer-Focused Small-Group Trips

Read The Story
The new Signature Expeditions offer rare access and expert guides, with Morocco trips starting at $10,999 per person.

Review: The Signature Expeditions Setting a New Bar for the National Geographic–G Adventures Collaboration

Read The Story
The company recently expanded into South America with the launch of a riverboat in Peru.

What’s New at Abercrombie & Kent for 2026 and Beyond

Read The Story
Guy Young has been named chief executive officer of the division in North America.

TTC Unifies Leadership for Specialist & Adventure Brands

Read The Story
Smithsonian Journeys is offering eleven new seven-day itineraries, including Morocco (past tour pictured here).

Smithsonian Journeys Launches 11 Shorter Tours Geared Toward Busy Travelers

Read The Story
Collette advances advisor training to help clients find their perfect guided travel experience.

Collette Expands Advisor Training With Launch of Collette University 201

Read The Story
Intrepid Travel is investing in building brand awareness in North America, and beyond.

Intrepid Travel Reports Record Sales — and Travel Advisors Provided a Major Boost

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here