The United States Tour Operators Association (USTOA) has unveiled a new website designed to serve its members, travel advisors, and consumers with dedicated hub pages for each stakeholder group.
"The new USTOA.com site has a vibrant, fresh design and overall streamlined user experience with distinct hub pages for each of our stakeholders," said Terry Dale, president & CEO of USTOA. "The website communicates to both current and prospective members 'why' USTOA is an essential partner in their businesses, a message that carries through to our valued travel advisor audience."
The redesigned site features video content from current tour operator and associate members. For members, it includes an enhanced event calendar that is color-coded to help users find general events, the Annual Conference & Marketplace, networking events and educational series. The site also houses the USTOA Sustainability Resources Hub, which contains the association's Five Year Sustainability Plan, Sustainability Promise and educational materials.
Travel advisors can access tour operator information, industry updates, trends, and business tools through the new platform. The site's blog section offers destination-focused content from members, with improved filtering options for navigation. Both advisors and travelers can connect with tour operators and USTOA-certified travel advisors through dedicated links.
USTOA represents $24.4 billion in revenue through its member companies, which serve 8.4 million travelers annually. The association also has a Travelers Assistance Program, which protects consumer payments up to $1 million if a member company ceases operations.
Editor’s Note: This article was generated by AI, based on a press release distributed by USTOA. It has been fact-checked and reviewed by a TravelAge West editor.
