WeTravel (a booking and payments platform for multi-day travel businesses) and Intrepid Travel have launched a free online course aimed at helping tour operators develop sustainable tourism products that benefit local communities.
The course, called "Rethinking Tour Development," comes as international tourism sees significant growth, with nearly 790 million tourists traveling globally in the first seven months of 2024. Available through WeTravel Academy, the program consists of five lessons covering product development, marketing, sustainable practices and local impact.
"Intrepid has a 35-year-long legacy designing and delivering tours that are all about experiencing destinations like a local and giving back along the way,” said Erica Kritikides, general manager of global product at Intrepid Travel, who leads the course curriculum. “We're excited to be sharing our knowledge from this journey with up-and-coming tourism entrepreneurs and challenging them to come up with innovative products that can change the world for the better."
The program covers fundamentals of product development, including defining unique offerings, understanding target audiences and ensuring scalability. It also addresses marketing through brand development and storytelling, while emphasizing the creation of tourism experiences that positively impact local communities and the environment.
The course is now available through WeTravel Academy, which provides free resources for professionals in the multi-day, group travel industry.
Editor’s Note: This article was generated by AI, based on a press release distributed by WeTravel. It has been fact-checked and reviewed by a TravelAge West editor.
