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Spafinder Wellness 365 recently released findings from its 2013 “State of Spa Travel” survey, revealing that 73 percent of travel agents saw growth in spa travel, or bookings with a strong spa component, in 2013. More than 300 North American travel agents participated in the survey.
“This new data provides fresh evidence that what we’ve been hearing about the growth of the wider wellness tourism category is undeniably true,” said Mia Kyricos, chief brand officer of Spafinder Wellness, Inc. “It also proves that spa travel is on the rise in North America, which is the now the world’s largest wellness travel market, generating more than 40 percent of the total dollars spent in that global segment.”
According to the survey, growth may be partially attributed to the range of deals and discounts available. Thirty-two percent of participating travel agents reported that resort and destination spas were more aggressive in their pricing and packages in 2013, compared to 2012. An additional 53 percent of travel agents reported that 2013 deals were as strong as those available in 2012.
The study also found that:
“We are grateful for these insights into booking trends,” said Kyricos. “They help us to understand the changing profile of today’s spa traveler.”