The Beverly Hills Conference & Visitors Bureau is hosting a citywide celebration of Paramount Pictures' "Clueless" to mark the film's 30th anniversary, featuring month-long themed experiences at luxury hotels and iconic filming locations.
The celebration, part of Paramount's global anniversary campaign, will culminate with "Clueless Day" on July 19, featuring an outdoor screening produced with Street Food Cinema. The event will include a '90s costume contest, themed photo opportunities, food trucks, live music and giveaways.
Several Beverly Hills hotels are participating with special packages:
- The Beverly Wilshire, A Four Seasons Hotel offers "A Totally Perfect Spa-cation" from July 15 to Aug. 15, including a coffee-infused treatment, diamond face mask and hydrating foot mask for up to four guests. The hotel's restaurant features the "Cher-ished Delight" dessert with pink lemonade gelée, white chocolate mousse and yuzu raspberry whip.
- L'Ermitage Beverly Hills will transform a 750-square-foot suite into "The Clueless Suite" from July 12 through Sept. 1, featuring yellow plaid décor, a themed closet and exclusive outfit designed by Emmy-winning costume designer Marco Marco. The package includes a personal shopping session, $100 Bloomingdale's gift card and access to a white Jeep Wrangler.
- The Maybourne Beverly Hills will host "Cher" cabanas and a concert by '90s tribute band "AS IF" on July 10 from 6-8 p.m. at Beverly Cañon Gardens.
- The Beverly Hills Hotel will screen "Clueless" outdoors on Aug. 6 in its Crystal Garden, beginning at 7 p.m. with the movie starting at 8:30 p.m. Costume designer Mona May will make a special appearance.
Beverly Hills served as the backdrop for several memorable "Clueless" scenes, including shopping montages on Rodeo Drive and driving lessons on palm-lined streets.
"Beverly Hills has long been a canvas for defining cultural moments, and 'Clueless' remains one of the most iconic modern examples," said Julie Wagner, CEO of the Beverly Hills Conference & Visitors Bureau.
Editor's Note: This article was generated by AI, based on a press release distributed by Beverly Hills Conference & Visitors Bureau. It was fact-checked and reviewed by a TravelAge West editor.
