On April 7, The Israel Ministry of Tourism invited more than 100 of its travel industry partners to a “ZoomOver Seder,” a virtual celebration of the Passover holiday.
Participants logged into the Seder via Zoom, a video-conferencing platform, where some attendees read an assigned part of the Haggadah (a Jewish text) in front of a personalized background featuring photos taken during their own visits to Israel.
guests included Terry Dale, CEO of the U.S. Tour Operators Association; Elias Manneh, who works in international marketing for United Airlines; Zane Kerby, president and CEO of the American Society of Travel Advisors; and Jennifer Pritchard, senior analyst for international sales strategy and alliances for American Airlines, among others.
