Today, Avoya’s Jeff Anderson announced that Avoya Travel has a new shareholder: Certares, a global private equity firm that is invested in fellow travel brands such as G Adventures, Liberty TripAdvisor Holdings, Internova Travel Group, AmaWaterways and others.
Co-founders Van and Brad Anderson will no longer be shareholders in the business. Van is retiring effective immediately and Brad is moving to a new role as senior advisor to the organization as part of the transition.
This is a reason to celebrate. It’s always been an ambition of ours.
In addition, Jeff and Mike Anderson are changing roles from co-presidents to co-CEOs.
Jeff Anderson, who excitedly made the announcement via a video call, said that with Certares as a partner, there will be bigger and better things that Avoya will be able to do. He added that members can expect a lot of upcoming growth, as well as more announcements within the next several weeks.
Jeff Anderson, co-CEO of Avoya Travel, announced that Certares is now one of Avoya's three shareholders, along with Mike Anderson and himself.
Credit: 2021 Avoya Travel
"This game changes now,” he said. “This is a reason to celebrate. It’s always been an ambition of ours.”
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