Get Us in Your Inbox
WhatPeople are looking to take more meaningful trips in the future, according to the What Matters 2021 survey conducted by online travel booking platform Agoda. Respondents’ top motivations for travel include spending more quality time with loved ones (34%); being able to travel unhindered (20%); and doing things that matter or make a difference (16%). The survey also found that people intend to travel more with friends or family (29%); take more spontaneous trips (19%); and travel at a slower pace (16%). Respondents ages 55 and older are most looking forward to traveling unhindered, while those between the ages of 25-54 want to spend quality time with family and friends, and youths (age 18-24) are most excited about making a difference in 2021.
Why It MattersAs we wait for the widespread distribution of a COVID-19 vaccine, advisors should be researching experiences that will inspire new and existing clients to travel again as soon as possible. Knowing the motivations for taking a trip — as well as the ways that people want to travel — is key to getting customers excited about finally being able to take their dream vacation.
Respondents’ top motivations for travel include spending more quality time with loved ones.
Fast Facts- Respondents surveyed across all markets are most looking forward to the same three things, with one in three looking forward to spending more quality time with loved ones. Interestingly, respondents 55 and above were most looking forward to traveling unhindered, while those between ages 25-54 were keen to spend quality time with family and friends, and youths (18-24) were most excited about making a difference in 2021.
- Agoda offers a global network of over 2.4 million properties in more than 200 countries and territories worldwide, offering travelers access to luxury and budget hotels, apartments, homes and villas.
What They Are Saying“2020 was a year of survival and of making the best of it,” said Tim Hughes, vice president of corporate development for Agoda. “Despite all that struggle and hardship, our research shows that there’s a global desire for travel, connection, meaning and spending time with friends and family. Travel will resume eventually, because, ultimately, the human desire to travel is unstoppable. At Agoda, we believe in the future of travel. Our research backs this up, confirming that travel is one of the top things people look forward to in 2021. More than that - people are committed to making a difference; traveling with people who matter; are open to more unplanned, last-minute trips; and are considering the environmental impact they make as they travel.”