While many recent surveys predicted an uptick in travel desire and bookings, the recent surge of coronavirus cases is leaving some Americans understandably on the fence about upcoming or prospective travel plans.
The latest survey by tourism research firm Longwoods International, with responses compiled on July 1, shows a dip in the percentage of Americans who have travel plans in the next six months. This number has dropped to 65%, the lowest level since the April 1 (the Longwoods survey series began when lockdowns began). Furthermore, three-fourths of Americans are now changing their travel plans, which is the highest level since mid-May.
There is also waning support for opening local communities to visitors; only 34% of Americans are in favor of this — the lowest level since mid-May. Likewise, the percentage of American travelers who now feel safe traveling outside their community has fallen to 41%, also a new low since mid-May.
Americans are also feeling less comfortable with the prospect of dining in local restaurants and shopping in local stores; two weeks ago, 47% of Americans felt comfortable, versus only 40% in this most recent survey.
"Rising numbers of COVID-19 cases and hospitalizations in many states are changing consumer attitudes and actions regarding travel,” said Amir Eylon, president and CEO of Longwoods International. “The negative data on the pandemic and reversals in reopening plans are taking their toll on the outlook for the U.S. travel industry.”
The Details
Longwoods International
www.longwoods-intl.com
