The American Society of Travel Advisors (ASTA) and Travefy have opened nominations for the inaugural ASTA Emerging Leaders Award presented by Travefy, marking the first recognition program specifically designed to honor rising travel advisor professionals age 45 and under.
The award targets travel advisors who are making significant contributions to the industry through leadership, innovation, mentorship and business excellence. Eligible candidates must be actively selling travel while demonstrating their ability to shape the future of the profession through leadership initiatives.
Winners will receive a custom crystal award and recognition at the ASTA Globes awards ceremony in Chicago in January 2026, where they will be honored live on stage.
The collaboration brings together ASTA, the leading global advocate for travel advisors, and Travefy, a platform used by more than 30,000 travel brands worldwide. The partnership aims to identify advisors who are redefining leadership in the travel space while achieving business success and elevating the profession through mentorship, entrepreneurship and visionary leadership.
The recognition program addresses the need to sustain growth and innovation in the travel industry by highlighting professionals who are advancing the field beyond traditional sales roles. The award specifically focuses on advisors who demonstrate excellence in business operations while contributing to the broader development of the travel advisor profession.
Nominations are currently being accepted through a dedicated portal at EmergingLeaders.ASTA.org. The program represents the first industry-wide effort to formally recognize the next generation of travel advisor leaders who are establishing new standards for professional excellence in the field.
Editor’s Note: This article was generated by AI, based on a press release distributed by ASTA. It has been fact-checked and reviewed by a TravelAge West editor.
