Travel advisor network Ensemble has launched a new nine-module Luxury Certification Program, created in partnership with The Travel Institute. The program aims to provide Ensemble members with specialized skills and knowledge for the luxury travel market.
The curriculum covers several key areas across the nine modules, including understanding the luxury travel market; discovering types of luxury travel products; identifying luxury travelers by characteristics; strategies for finding luxury clients; brand and marketing planning with a luxury focus; sales messaging; and presentation skills.
To earn the certification, advisors must complete all the modules, pass a final exam and submit an experiential checklist validating their luxury travel work over the past five years.
After passing, candidates will receive the title of “TTI and Ensemble Certified Luxury Advisor.”
"This initiative reflects how Ensemble has elevated its position within the luxury travel sector and its commitment to providing our advisors with the best tools and resources to succeed in the evolving luxury travel market," said Jenn Kotacka, senior director of learning and performance for Ensemble.
"The Luxury Certification Program is an outstanding resource for reinforcing essential sales and marketing tools and trends, as well as learning about new products in the luxury sector,” said Anthony La Para Santori, travel professional and president of World Experiences X La Para Inc. [https://www.worldexperiencesxlapara.com/home ] “It also offers fresh perspectives and tactics, especially in areas like social media and leveraging community and affinity groups to expand your client base tastefully."
This certification program is part of Ensemble's broader expansion in the luxury travel sector, which includes new partnerships and the launch of Luxe Circles, an exclusive member community for luxury travel specialists.
Editor’s note: This article was generated by AI, based on a press release distributed by Ensemble. It was reviewed by a TravelAge West editor.
