Intrepid Travel has launched a new handbook titled "How to be a Champion of Change: An Agent’s Guide to Understanding Sustainable Travel." The 12-page text aims to equip travel advisors with practical tools to promote and sell sustainable travel options.
The handbook provides travel agents with facts, case studies and definitions to simplify the concept of sustainable travel and enable more effective client communication. It is available for free download in the Intrepid Travel newsroom https://www.intrepidtravel.com/us/newsroom and agent hub.
“We created this handbook after hearing from travel agents that there’s a lack of resources available that break down what sustainable travel actually is and to empower them to then explain this to their customers," said Dr. Susanne Etti, Intrepid’s global environmental impact manager and author of the handbook. “Agents truly have the power to influence their clients’ choices and we want to help them be the best that they can be and to make a difference.”
The handbook follows Intrepid’s recent release of an open-source guide on carbon labeling and trip emissions, part of the company’s ongoing commitment to sustainability. The move aligns with findings from a 2022 Skift study, which revealed that while 90% of consumers seek sustainable travel options, 70 percent find the process overwhelming.
“With all the conversation surrounding sustainable travel, an agent’s work can become even more complex," said
Michelle Degenhardt, global sustainability officer at Flight Centre. "However, armed with resources like this guide, we can inspire a new generation of travelers to make informed decisions and contribute to a brighter future for our industry.”
Editor’s Note: This article was generated by AI, based on a press release distributed by Intrepid Travel. It was reviewed by a TravelAge West editor.
