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Vacation Planners and Tern Partner to Streamline Travel Advisor Operations

Aug 02, 2024
Consortia/Host Agencies  Technology  Travel Agents  Travel News  
Vacation Planners and Tern Partner to Streamline Travel Advisor Operations
Tern’s travel CRM technology will be available to every Vacation Planners franchise.
Credit: 2024 Artem Varnitsin/stock.adobe.com

Vacation Planners, the travel franchise division of Travel Planners International, has announced a strategic partnership with travel technology company Tern. The collaboration aims to provide Vacation Planners franchisees with access to Tern's comprehensive travel Customer Relationship Manager (CRM) technology solutions.

"We're excited to join forces with Tern as we launch Vacation Planners,” said Jenn Lee, president of Vacation Planners. “This partnership will empower our franchisees with cutting-edge technology, enabling them to deliver exceptional experiences to their clients.”

RELATED: 4 Ways to Use Your CRM That Will Guarantee Success 

Lee added the strategy is a particularly timely one: “This collaboration comes at a crucial juncture in the travel industry. Consumers increasingly demand personalized and seamless vacation planning services, while travel advisors urgently seek technology that anticipates future trends and needs."

The partnership will offer Vacation Planners franchisees a state-of-the-art technology platform; support for the company's turn-key agency and marketing approach; and tools to provide a consistent, high-quality consumer experience.

RELATED: Meet 'Vacation Planners,' Travel Planners International's Newest Brand  

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"We founded Tern after many conversations with agencies struggling with multiple systems,” said David Shull, co-founder and CEO of Tern. “With this partnership, Vacation Planners franchisees will be among the first to have access to a single, user-friendly platform to run their entire travel business."

RELATED: Jenn Lee Returns to Humans of Travel: Vacation Planners, Legacy and the Importance of Forgiveness 

The integration of Tern's technology is expected to streamline operations for Vacation Planners franchisees. The company is currently accepting applications for its Founders Circle of experienced travel advisors.

Editor’s Note: This article was generated by AI, based on a press release distributed by Vacation Planners. It has been fact-checked and reviewed by a TravelAge West editor.

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