WeTravel, a booking and payments platform used by more than 5,000 travel businesses, has launched a new product development hub as part of its WeTravel Academy, which provides comprehensive resources to support travel product managers, destination managers and marketers in researching, building and marketing multi-day group tours.
The new product development hub offers original content crafted to equip travel businesses with tools to develop desirable trips, from initial concept to optimized tour pages.
Key resources in the new vertical include:
- Quarterly product marketing workshops that include time for live feedback on creating better tour pages
- An Indigenous tourism course from the Indigenous Tourism Collaborative of the Americas, focused on respectfully partnering with Indigenous communities
- Destination spotlights with insights from nearly a dozen tourism boards on popular and emerging markets
- A familiarization trip to Jordan in partnership with Intrepid Travel, Jordan Tourism Board and Royal Jordanian Airlines
"The launch of our product development hub is more than just a collection of resources; it's an essential tool for travel businesses looking to explore emerging markets and rethink their approach to creating new travel products," said Shayna Zand, WeTravel's director of partnerships and enterprise sales.
WeTravel launched its free Academy in December 2021 with 12 topics and over 500 pieces of travel-specific content. In 2022, it added a Women+ in Travel vertical. The new product development hub marks its second vertical.
Editor’s Note: This article was generated by AI, based on a press release distributed by WeTravel. It was reviewed by a TravelAge West editor.
