Costa Cruises has unveiled a new training program aimed at North American travel advisors, offering a structured path to brand certification along with a booking discount upon completion.
The course, called "Costa Cruisetelling," is built around six modules that walk advisors through the Italian cruise line's heritage, fleet, onboard offerings, destinations and shore excursion program. Each module is designed to take less than 10 minutes to complete and is followed by a multiple-choice quiz, with content delivered through short videos and other digestible materials.
"The best way to support travel advisors is by providing educational tools that are clear, engaging and comprehensive," said Priscilla Reyes, head of sales for Costa Cruises North America. "Over the past year, we've developed Costa Cruisetelling to deliver the insights and knowledge advisors need to confidently sell the brand. We're excited for our partners to explore the course and feel inspired to introduce their clients to Costa."
The modules move through a range of subject areas. The opening module introduces the line's history and core values, while the second shifts to the onboard experience, covering dining, entertainment and environmental initiatives. Module three examines Costa's nine-ship fleet and module four uses an interactive global map alongside video content to survey the line's itinerary offerings. The fifth module spotlights what Costa refers to as "Sea Destinations," or experiences available exclusively to guests onboard. The sixth segment addresses the shore excursion program, which is divided into four categories to help advisors guide clients toward appropriate tours.
A comprehensive final quiz draws on material from all six modules.
Advisors who pass the quiz earn a "Costa Certified" designation and a certificate recognizing mastery of the brand's key pillars, product knowledge and target audience. As an added incentive, those who successfully complete the program qualify for 10% off a Costa cruise booking to any destination worldwide.
Editor’s Note: This article was generated by AI, based on a press release distributed by Costa Cruises. It was fact-checked and reviewed by a TravelAge West editor.