TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Steve Born, Chief Marketing Officer, Globus Family of BrandsContributing Writer

Share

  1. Home
  2. Industry Insight
  3. Opinion

Community Voices: Metamorphose and Turn Adversity Into Advantage

Jul 30, 2020
Community Voices: Metamorphose and Turn Adversity Into Advantage
Steve Born, chief marketing officer
Credit: 2020 Globus Family of Brands

Like many of us, I have lately been spending a little extra time on the back patio (working, of course). Recently, this new routine includes the addition of a stunning “co-worker” — a magnificent, bright-yellow butterfly. And he loves taking victory laps around the yard, ensuring that all those in his vicinity take in his splendor. Why not? He deserves the recognition.

While I look forward to his visits, this guy has also inspired me to think differently. No caterpillar goes into a cocoon hoping to become just another caterpillar. Instead, nature kicks in with the promise of something completely new. Something different. Something better.

This pandemic has handed us all a heap of hesitation, headaches and heartaches. But like a caterpillar entering chrysalis, it has also gifted us the time, and opportunity, to transform — to cast away those things that slow us down, cause us undue stress and make us envious of unencumbered flight.

This pandemic has handed us all a heap of hesitation, headaches and heartaches. But like a caterpillar entering chrysalis, it has also gifted us the time, and opportunity, to transform — to cast away those things that slow us down, cause us undue stress and make us envious of unencumbered flight.

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Winston Churchill famously said, “Don’t let a good crisis go to waste.” I now know what he meant: Extreme conditions relieve the weight of consequence.

These times can, and should, drive us to recreate our business, ourselves or even our daily routine into new and better forms. We now have the opportunity to reemerge better than before. We can be the professional we want to be, doing incredible — and incredibly inspired — work, the work that first attracted us to this business.

During this time, we need to look to the lesson of the caterpillar and exchange convention for conversion: to replace the everyday for extraordinary, and to transform plodding to flight. 

So, caterpillars, now is the time to get in that cocoon and trade legs for wings. Ask some important questions and generate solutions to fly.

What task do you dread? How can you make that task easier, enjoyable, or even go away completely? We all tend to get bogged down in a “this is the way we’ve always done it” mentality. Now is the time to ask why and to think differently. Can that dreadful task be transformed, reassigned or removed? Think how much better your work week will be without it, and make it happen.

What one action — if made now — could have a big, positive impact on your business? Change does not have to be daunting or all-encompassing. Sometimes, the best change is singular. Just one central idea that can make a world of difference. How can you build your new work week around that?

Change does not have to be daunting or all-encompassing. Sometimes, the best change is singular. Just one central idea that can make a world of difference. How can you build your new work week around that?

Is there a process, a thing or even a person that stands in the way of this positive action? How can you remove that barrier? Change is hard and takes intentional, sometimes courageous, decisions. If it were easy, we wouldn’t need a crisis to trigger it. Take a shot and liberate yourself from that task that is holding you down.

What do you want to be known for? How can you refocus efforts and energies to accomplish that goal? Picture the work that motivates and energizes you. Now is the time to adjust your course and turn this image into action. We won’t get another opportunity like this one, so start today.

The pace, volume and distractions of our past work may have kept us from our next, great metamorphosis. Our little caterpillar legs were slowing us down. Now is the time to shed that form and focus on what we can be — what we will be — when we make the changes necessary to take flight.

We can learn a lot from the caterpillar. Or, rather, the butterfly.

The Details
Globus Family of Brands
www.globusjourneys.com

Tell Us What You Think! forum

Related Content

Editorial: Travel Advisors Prepare for the New Normal

Editorial: Travel Advisors Prepare for the New Normal

  • Most Read
  • Most Shared
  1. The U.S. Passport Is Continuing to Fall in Global Rankings
  2. Top Summer Travel Trends for 2026
  3. How Mexico’s Sargassum Crisis Is Affecting Tourism
  4. These 12 Cruise Lines Are Offering Epic World Cruises
  5. Record-Low Water Levels on European Rivers Are Impacting Cruises

From Our Partners

More From TravelAge West

Harry Potter fans should visit Universal Orlando, where they can walk down Diagon Alley.

Universal Studios Hollywood vs. Universal Orlando Guide

Soroi Mara Bush Camp’s exceptional hospitality makes guests feel right at home.

Review: Soroi Mara Bush Camp in Maasai Mara, Kenya

After a day of exploring and spotting wildlife, travelers can relax with a swim in the property's pool.

JW Marriott Just Opened a New 19-Suite Safari Camp in Kenya

Marriott has 294 properties, more than 43,000 rooms and 25 brands across the country.

Here's What's Driving Marriott's Growth in Mexico and Beyond

The resort has undergone a $150 million expansion.

Review: Treasure Beach Village at Beaches Turks & Caicos

The new venue is one of Waikiki’s largest indoor family entertainment centers.

Waikiki Beach Marriott Resort & Spa Debuts New Family Entertainment Center

Lopesan Caoba Lagoon Resort, Spa & Casino features a 127-foot lagoon-style pool.

Lopesan Introduces Three-Resort Destination in Punta Cana

Ka Lai Waikiki Beach recently completed a $100 million transformation, bringing a new look to the resort along Honolulu’s Waikiki coastline.

5 Recent Hawaii Resort Renovations to Know About

The first hotel on Hawaii Island, Mauna Kea Beach Hotel, recently wrapped up a $240 million renovation.

Review: Mauna Kea Beach Hotel on Hawaii Island

More Stories Like This

Editorial: The Secret to Winning Clients in the Age of AI

Editorial: The Secret to Winning Clients in the Age of AI

Read The Story
Seamless experiences, service standards and deeper meaning all contribute to the perceived value of a luxury trip.

Booking Confidence Is Key to Luxury Travelers, According to This New Study

Read The Story
The Danube is among the European rivers with lower water levels this season.

Record-Low Water Levels on European Rivers Are Impacting Cruises

Read The Story
A streamlined proposal process can help travel advisors move clients from inquiry to booking more quickly.

How to Reduce Proposal Turnaround Time and Convert More Clients

Read The Story
Editorial: How the World Cup Inspires Travelers

Editorial: How the World Cup Inspires Travelers

Read The Story
Jet fuel prices have hit their lowest mark in a year.

Fuel Prices Are Down, But Flight Costs Are Not

Read The Story
The U.S. has fallen from first on the Global Passport Index to 12th in just five years.

The U.S. Passport Is Continuing to Fall in Global Rankings

Read The Story
Editorial: A Travel Advisor's Role in Ethical Wildlife Experiences

Editorial: A Travel Advisor's Role in Ethical Wildlife Experiences

Read The Story
Editorial: Navigating Host Agency Relationships

Editorial: Navigating Host Agency Relationships

Read The Story
Mexico was North America's top tourism performer last year.

Data Shows Mexico’s Tourism Sector Outperformed the U.S. in 2025

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here