What
Tourism New Zealand’s (TNZ) latest travel trade campaign, New Zealand Next, features several new resources for travel advisors looking to sell the destination, including interactive planning tools, shareable content and themed fam trips.
Why It Matters
Each month, the campaign’s creative materials and messaging will change to market to different groups of travelers, including foodies, adventurers and more. The program, released ahead of TNZ’s consumer campaign, showcases the country’s diverse offerings and the tourism board’s commitment to assisting advisors.
Fast Facts
- Local guides and operators from New Zealand have helped create Good morning World videos, which provide a glimpse into their daily lives and the experiences they offer.
- Travel agents can access campaign content through TNZ’s owned, paid and partner media channels.
- TNZ’s Explore Plus Independent Fam program has returned with new deals and opportunities for advisors to design their own trip to the country. More than 500 air, land, hotel and attraction discounts are available to qualified advisors.
- The first 50 travel advisors to design and take their fam are eligible to receive a $500 Trip Credit cash award.
- To qualify for the fam, agents must hold a current NZSP certification.
What They Are Saying
“As one of the first countries to see the sun, New Zealanders have a bit more time to welcome your clients, look after them and help make their New Zealand experience more meaningful,” said Michelle Rosenberg, senior trade manager with Tourism New Zealand. “Advisors are our most powerful destination advocates with nearly 70% of Americans booking their New Zealand holiday through the travel trade. It’s incredibly important that we continue to provide the trade with innovative and engaging ways to inspire, and ultimately, convert their clients.”
The Details
Tourism New Zealand
www.newzealand.com
