TravelAge West
Intel and Insights for Today's Travel Advisor

Explore TravelAge West

Destinations

Back
  • Africa & Middle East
  • Asia & South Pacific
  • Caribbean
  • Central & South America
  • Europe
  • Hawaii
  • Mexico
  • USA & Canada

Travel Types

Back
  • Family
  • Adventure
  • Cruise
  • River Cruise
  • Tour Operators
  • Luxury
  • Hotels
  • Culinary
  • Romance
  • Wellness
  • Sustainability

Directories

Back
  • Hotels
  • Cruise

Interactive

Back
  • Click & Win
  • Geo Quiz
  • Slideshows & Video
  • Wave Winner Videos

Professional Development

Back

Industry Insight

  • Business Features
  • Interviews
  • Events
  • Opinion
  • Tech
  • Podcasts
  • Coronavirus and Travel
  • Need to Know Research

Education

  • Certifications
  • Digital Guides
  • Fams
  • Thought Leadership
  • Advertiser Spotlight
  • Webinars
  • Quick Q's

Events

  • Global Travel Marketplace
  • GTM West
  • WAVE Awards
  • GTM by Northstar

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

Search TravelAge West

Clear Field
Emma Weissmann
Emma WeissmannContributing Writer

Share

  1. Home
  2. Industry Insight
  3. Opinion

WTTC Announces New Insurance Guidelines for Travel

Jul 29, 2020
WTTC Announces New Insurance Guidelines for Travel
WTTC guidelines recommend that insurers create blanket insurance and crisis management coverage options.
Credit: 2020 ronstik/adobe.stock.com

What
The World Travel & Tourism Council (WTTC) recently revealed a new set of guidelines for the insurance sector of the travel industry. The protocols were based upon input from leading companies and will promote consistent standards across the board with an increased focus on health and safety. They are also meant to equip clients with the knowledge of travel risks; guide them toward the types of insurance coverage they need to look for; and teach them  how to properly attain coverage that best suits their needs.

Why It Matters
The number of insurance policies available to travelers is staggering, and many advisors are left poring over the fine print to spot their key differences. Add this to the fact that most plans exclude pandemics, and it is no wonder that consumers have little incentive to return to travel. Until some sort of government-backed pandemic-specific insurance is made widely available to small businesses — including those in travel — WTTC’s standards are a critical first step toward rebuilding confidence in tourism and giving clients peace of mind if they choose to travel.

RELATED: How the COVID-19 Pandemic Has Changed the World of Travel Insurance 

Fast Facts
- The new standards are backed by the United Nations World Tourism Organization.

Get Us in Your Inbox

I accept the T&C and Privacy Policy.

- Highlights of WTTC recommendations fall into categories: operational and staff preparedness; ensuring a safe travel experience; rebuilding trust and confidence with consumers; innovation; and implementing and enabling policies.

The recommendations include:

- Asking organizations to provide risk management plans — including ways they hope to combat the coronavirus — to insurers

- Making insurance plans thorough, practical and simple to follow

- Requiring staff to be informed of protective measures being taken, including coverage from insurance products

- Asking insurers to audit, identify and plug gaps in policies and source the right partners to provide appropriate coverage

- Requiring insurers to create blanket insurance and crisis management coverage

- Promoting an increased awareness of a policy’s terms and conditions, restrictions and limits 

- Having access to a minimum base of mandatory coverage for risks posed by COVID-19

- Educating travelers on the risk of exposure to COVID-19 and what to look for in various types of policies

- These insurance protocols join WTTC’s Safe Travels portfolio of standards for hospitality, outdoor retail, airports, airlines, tour operators, convention centers, tourist attractions, meetings/events and more.

RELATED: WTTC Launches ‘Safe Travels’ Stamp to Verify Businesses Following Standardized Travel Protocols

What They Are Saying
“We have worked closely with key players across the travel insurance industry to make recommendations to ensure individual travelers, groups and organizations can feel safe and confident enough to travel and [be] sure in the knowledge that they have the protection they need,” said Gloria Guevara, president and CEO of WTTC. “The measures outlined in our Insurance Guidelines should help guide travel insurers to create products that contain every contingency needed to offer reassurance to enable travel to recommence to those countries that have relaxed their border controls and travel restrictions.”

RELATED: WTTC Pushes for Local – Not National – Travel Restrictions to Boost Economy

“Insurance protects and supports the operations of stakeholders and thus plays a key part in the successful transition of the industry into the new normal,” said Robin Ingle, CEO of MSH Ingle International, Travel Navigator and Novus Health. “WTTC and its insurance, risk management and travel assistance members have worked closely to develop guidelines and an FAQ to address insurance-related issues and considerations. These guidelines will be an evolving document, and we will be on hand to answer questions to help guide and assist the industry toward a successful restart.”

“The benefits that travel insurance and assistance products offer have always been an important part of the travel experience,” said Beth Godlin, president of Aon Affinity Travel Practice and member of the WTTC Task Force. “The current global pandemic has directly affected companies in this industry who in turn have developed ways that these products can support the industry and travelers as we return to travel.”

The Details
World Travel & Tourism Council
www.wttc.org

Tell Us What You Think! forum

Related Content

YucatanHotelCOVID

New Policies That Protect Clients Who Get Sick With COVID-19 While on Vacation

  • Most Read
  • Most Shared
  1. Where to Experience Dia de los Muertos in Mexico in 2026
  2. 5 Future Leaders to Watch List, 2026
  3. Here Are All the Fall Travel Trends for 2026
  4. What Is City-Maxxing? Here's What to Know About the New Travel Trend Created by the Ultra-Rich
  5. Who is Leah Talactac, Viking’s New President and CEO? Here’s Her First Interview in the New Role.

From Our Partners

More From TravelAge West

Why Affinity Groups Are a Growth Engine for Advisors

Why Affinity Groups Are a Growth Engine for Advisors

Atlas Ocean Voyages is among the many cruise lines offering Black Friday and Cyber Monday deals this year.

Here Are the Black Friday and Cyber Week Cruise Deals for 2025

According to new Need to Know research, travel advisors are regularly looking for educational opportunities.

Travel Agents Value Continuing Professional Education

Clients can take advantage of these limited-time offers for their next adventure.

All the Black Friday Travel Deals You Need to Know

Data collected by travel app Going suggests there are a few ways to save on air travel this summer.

These Summer Airfare Trends Are Great for Deal-Seeking Travelers

Trafalgar River Cruises is among the brands benefiting from the updates.

TTC Tour Brands Overhauls Groups Program

Melissa DaSilva, deputy CEO and chief sales officer of TTC Tour Brands

Industry Q&A: Melissa DaSilva, Deputy CEO and Chief Sales Officer of TTC Tour Brands

Buzzy evening events at Hotel del Coronado and the San Diego Air & Space Museum allowed for organic networking.

5 Things We Learned at Signature Travel Network’s 2025 Owner’s Meeting

Advisors will have the chance to visit Peru on a Trafalgar fam trip.

TTC Tour Brands Announces Second Tour Week Following Success of March Debut

More Stories Like This

Editorial: Why It’s Worth Traveling to Less-Visited Destinations

Editorial: Why It’s Worth Traveling to Less-Visited Destinations

Read The Story
Holiday airfares are hitting a 10-year high, but there are ways for travelers to maximize the potential for savings.

Holiday Travel Fares Are Hitting a 10-Year High

Read The Story
To reduce costs, travelers are choosing to stay within the U.S. or travel in off-peak periods.

MMGY Research Shows Travel Intent Is Strong, but the U.S. Market Is Increasingly Divided

Read The Story
Karen Morales, founder of Joyward Travel and Fora Accessibility Program Lead, is an accessible travel expert.

There Is No ‘Best’ Accessible Travel Destination — Only a Best Fit for Each Client

Read The Story
Editorial: Adventure Travel Is More Mainstream Than You Might Think

Editorial: Adventure Travel Is More Mainstream Than You Might Think

Read The Story
Editorial: What the OTA Era Can Teach Travel Advisors About AI

Editorial: What the OTA Era Can Teach Travel Advisors About AI

Read The Story
Some families see travel as an educational opportunity.

Why Taking Kids Out of School to Travel Is Becoming More Mainstream

Read The Story
Agentic AI tools may pull together travel ideas and inspiration, but not all travelers are ready to trust results when it comes to final payment.

Agentic AI Interest Is Up, But Trust Is Middling

Read The Story
Digital itineraries and detailed communication help clients feel prepared, informed and supported throughout their travels.

7 Ways to Empower Clients Through Wrap-Up Documents

Read The Story
Editorial: The Secret to Winning Clients in the Age of AI

Editorial: The Secret to Winning Clients in the Age of AI

Read The Story
TravelAge West

About TravelAge West

  • About Us
  • Contributors
  • Sales Team
  • Contact Us
  • My Profile
  • Terms of Use
  • Privacy Policy
  • Do Not Sell or Share My Data

Advertise

  • Advertise With Us
  • Write For US
  • Media Kit
  • Upload Ad Material
  • Digital Ad Specifications
  • Reprints
  • Subscribe to Print

Stay Connected to TravelAge West

Get Us in Your Inbox

I accept the T&C and Privacy Policy.


Northstar Travel Group

Northstar Travel Group

  • Travel Weekly
  • Travel Weekly Asia
  • TravelPulse
  • TravelPulse Canada
  • TravelPulse Quebec
  • Meetings & Incentives
  • Travel Technology
  • Corporate Travel
  • Hotel Investment
  • Data Products
  • AGENTatHOME

Copyright © 2026 Northstar Travel Media, LLC. All Rights Reserved. 301 Route 17 N, Suite 1150, Rutherford, NJ 07070 USA | Telephone: (201) 902-2000

Load Carousel Here
Load Video Here