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What:According to a survey from AAA, approximately 22 million Americans are planning a culinary-focused vacation in the next 12 months. Three out of four respondents say that food and dining are an important part of their travel experience.
Why It Matters:Ask anyone: Food travel is hot right now, which means this is the prime time for travel agents to craft a culinary vacation that will leave clients salivating for more. And, according to AAA, agents report that one of the top mistakes travelers make when arranging a trip abroad is not planning meals and activities in advance — which means that you’re in the perfect position to demonstrate your expertise. Dig in!
Fast Facts: - Eighty-eight percent of millennials having taken part in food-related experiences while on vacation, outpacing members of Generation X and baby boomers.
- Forty-three percent of AAA travel agents report a recent increase in the number of members planning culinary-focused vacations, with most planning these trips to Italy, France and Spain.
- Travelers spent an average of $63 per person, per day on food and dining purchases during their last vacation, according to Bryan Shilling, managing director of Travel Products and Services for AAA.
- The report’s findings are culled from a telephone survey of 1,013 adults living in the continental U.S., as well as from an online survey of AAA/CAA travel executives.
What They Are Saying: “There is no better way to learn about a destination and immerse yourself in the local culture than by experiencing its unique food and dining customs,” Shilling said. “When planning a culinary vacation, seek the advice of a trusted travel advisor, who can help customize a trip that matches the individual traveler’s dining preferences.”