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What:After visiting Haiti several years after a devastating earthquake, Jeff Russill, vice president of innovation at G Adventures, is eager to launch new escorted tours to the rebounding Caribbean country.
Why It Matters:With Haiti looking to rebuild its reputation as a great tourism destination, it is likely that G Adventure’s new offering will be the first of many that travel agents should keep an eye on, especially for those clients seeking active or culturally grounded vacations. G Adventure’s 10-day Highlights of Haiti tour begins at $2,499 per person and includes a visit to French-influenced Cap-Haitien, a chance to make local kasav flat bread and a stop at the Bassin-Bleu pools for cliff diving and swimming.
Fast Facts:- In 2013, G Adventures was approached by the Inter-American Development Bank (IDB) to assess and report on Haiti’s tourism potential. The IDB has an existing relationship with G Adventures’ non-profit organization, Planeterra, developing community-based projects to support local economies in Central and South America.
- According to figures from the Caribbean Tourism Organization, tourism arrivals to Haiti rose by 20.2 percent in 2013.
What They Are Saying:- “We’re looking forward to bringing our travelers here to experience this strong culture, to spend locally and help Haiti fully recover,” said Jeff Russill, vice president of innovation at G Adventures. “G Adventures uses local suppliers, which means travelers’ money stays in the country. We firmly believe tourism can be a force for good.”
- “We’re concentrating on escorted groups initially, so I’m thrilled G Adventures is launching trips there,” said Jean-Marc Flambert, tourism marketing consultant for Haiti. Their ethical approach fits so well with how we want to help rebuild, through tourism and word-of-mouth.
- “There’s a real curiosity around traveling to Haiti; it's a place to be explored and adventure travel is the perfect way to see it. While travelers will visit the beach, Haiti is not a fly-and-flop destination,” Flambert said.