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What:The overall Traveler Sentiment Index (TSI) has increased by one point from last year, according to the latest Travelhorizons survey of 2,300 U.S. adults conducted by global marketing services firm MMGY Global. The TSI, which measures U.S. adults’ interest in travel, time available for travel, personal finances available for travel, perceived affordability of travel, quality of service and perceived safety of travel, now stands at 116.
Why It Matters:After a five-point decrease from the first quarter of 2016 to the first quarter of 2017, the latest increase is positive news for those in the travel industry. And agents, take note: The reason for the increase can be attributed to a rise in both perceived affordability of travel and personal finances available for travel. Sounds like it’s time to reach out.
Fast Facts:- The TSI is now at 116, up one point from this time last year (115).
- The increase can be attributed to a five-point increase in perceived affordability of travel (176) and a four-point increase in personal finances available for travel (127).
- Sixty-two percent of U.S. adults report that they plan to travel for leisure during the next six months — unchanged from the percentages recorded this time of year in the previous two years.
- Respondents say they plan to take an average of 2.5 trips during that time, also unchanged from 2017 (2.5 trips).
- When asked if they plan to spend more, less or about the same amount on leisure travel during the next six months compared to the same six months last year, 28 percent of those surveyed say they plan to spend more on vacation, while 12 percent plan to spend less. This yields a significant positive difference (+16 points) in vacation spending intentions.