What:
According to MMGY Global’s recently released Travelhorizons study conducted in October, six out of 10 U.S. adults plan to take at least one overnight leisure trip during the coming months. Compared to the same time last year, respondents plan to take a higher average number of trips — 2.7 vacations versus last year’s 2.3 vacations — and spend more on travel, as well. Additionally, the survey’s measure of traveler sentiments shows that travelers believe that travel is safer than they did earlier in the year.
Why It Matters:
As of press time — while we’re still reeling from terror attacks in Ankara, Turkey, and Berlin — it’s easy to feel anxious about safety. But, sadly, this isn’t the first act of terror we’ve seen in the last few months. These sentiments seem to suggest that feelings of panic regarding travel can be healed with time. Or, perhaps, that the public has become more resilient and steadfast in protecting its right to travel.
Fast Facts:
- MMGY measures traveler habits and measures intention to travel every quarter.
- Thirteen percent of those surveyed expect to spend less on travel.
- The surveyed felt best about the "affordability of travel," followed by "finances available for travel" and "quality of service."
The Details
MMGY Globalwww.mmgyglobal.com